Media Terminology

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Mainstream
Popular in advertising
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Independant
Not as poular as big names (Universal) - Nonpopular
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Franchise
Films with sequals
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Pitch
Selling a film in order to create it
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Hegamoney
when something is dominate
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Post-modernisim
Is the era after newness
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Simulacra
The real world isn't reality
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Net neautrality
Banning (controlling) whats on the internet
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Denotation/Connotation
Denotation-Pausing a frame and describing. Connotation-Symbolism
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Demographic
Target audience
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Vertigal Integration
When things match together
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Subvert/Conform conventions
Conform conventions-either keep to just one genre. Subvert-not going along with just one genre
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Semiotic
Study of signs in films ( a certain object)
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Cause/effect
everything with an action has a cause
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Technical code
All of the industry type features
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Hybrid
Combined genre of film
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Asteric
Use of make up, the look on a character
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Maxism
Role reversed
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Spectacle
an event or scene regarded in terms of its visual impact
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Metamotive
A film within a film and can mess with your overall view of certain things
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Representation
the way the media represent individuals, groups, events and issues
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Auteur
You know when it's someones film, director with distinctive features
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Other cards in this set

Card 2

Front

Not as poular as big names (Universal) - Nonpopular

Back

Independant

Card 3

Front

Films with sequals

Back

Preview of the back of card 3

Card 4

Front

Selling a film in order to create it

Back

Preview of the back of card 4

Card 5

Front

when something is dominate

Back

Preview of the back of card 5
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