The specific type of language or vocabulary that is used
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diegetic sound
Sound that is part of the mise-en-scene and can be heard by characters in the scene.
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non-diegetic sound
sounds the characters within the frame cannot hear. Added post-production and used to suggest mood and atmosphere.
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Polysemic
A sign that has one or more meanings.
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Hybrid genres
Media texts that incorporate features of one or more genres.
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Stereotypes
A construction whereby characters' traits are over-exaggerated to make them easily recognisable.
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Demographic profiling
A way to categorise audiences by dividing consumers into groups based on sex, age, income etc.
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Psychographic profiling
A way of categorising audiences based on personality, values, opinions, attitudes and lifestyles.
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circulation
A count of how many copies of a particular publication are distributed, including subscriptions.
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Vertical Integration
A process whereby one company acquires another involved at a different level of the industry. eg a magazine publisher that owns a company.
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conglomerate
A large organisation that has interests spanning across a number of different businesses or industries. for example, Walt Disney.
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Intertextuality
When one text is used or referenced within another.
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Classification
A rating is given to a film, informing the audience of its suitability acoording to citeria that include levels of violence, sexual content and use of inappropriate language.
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Broadsheet
Describes a larger newspaper that publishes more serious news for example the daily telegraph.
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Iconography
Visual elements of a media product such as props, costumes and settings that are used.
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Restricted narrative
The audience only sees the narrative from the character point of view so only knows as much as they do.
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Mathead
The title of a magazine presented in the form of a logo.
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Anchorage
The way in which a caption or piece of written text holds or fixes the meaning of an image in place.
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Dominant-hegemonic position
The media encoder encourages the decoder to adopt when interpreting a text.
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Other cards in this set
Card 2
Front
The specific type of language or vocabulary that is used
Back
Lexis
Card 3
Front
Sound that is part of the mise-en-scene and can be heard by characters in the scene.
Back
Card 4
Front
sounds the characters within the frame cannot hear. Added post-production and used to suggest mood and atmosphere.
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