Media Studies audience terminology

Created by: nataliemoore__
Created on: 31-01-16 14:00

What is the media term used to describe ideas, values and beliefs within a society?

Ideology

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What does the term "interpellation" mean?

Explains the way that ideas get into the audience’s heads and have an effect on their lives, a process in which the audience encounter and internalize their culture’s values.

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Which term is used to describe when one media text references another?

Intertextuality.

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Which audience consumes mainstream or popular texts i.e. soaps and sitcoms?

Mass audience.

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What is the name of the criteria used to by journalists and news editors to decide what is "newsworthy"?

News value.

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What is a niche audience?

A small, select amount of people with a very unusual interest.

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What is "polysemy"?

A text, symbol or word that has many meanings.

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How many different types of readings are there, and what are they?

Dominant: The audience accepts the preferred (or intended) meaning of the text. Negotiated: The message is partly accepted and partially rejected. Oppositional: The audience completely rejects the message.

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Other cards in this set

Card 2

Front

What does the term "interpellation" mean?

Back

Explains the way that ideas get into the audience’s heads and have an effect on their lives, a process in which the audience encounter and internalize their culture’s values.

Card 3

Front

Which term is used to describe when one media text references another?

Back

Card 4

Front

Which audience consumes mainstream or popular texts i.e. soaps and sitcoms?

Back

Card 5

Front

What is the name of the criteria used to by journalists and news editors to decide what is "newsworthy"?

Back

View more cards

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Media Studies audience terminology