Media Studies audience terminology

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What is the media term used to describe ideas, values and beliefs within a society?
Ideology
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What does the term "interpellation" mean?
Explains the way that ideas get into the audience’s heads and have an effect on their lives, a process in which the audience encounter and internalize their culture’s values.
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Which term is used to describe when one media text references another?
Intertextuality.
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Which audience consumes mainstream or popular texts i.e. soaps and sitcoms?
Mass audience.
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What is the name of the criteria used to by journalists and news editors to decide what is "newsworthy"?
News value.
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What is a niche audience?
A small, select amount of people with a very unusual interest.
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What is "polysemy"?
A text, symbol or word that has many meanings.
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How many different types of readings are there, and what are they?
Dominant: The audience accepts the preferred (or intended) meaning of the text. Negotiated: The message is partly accepted and partially rejected. Oppositional: The audience completely rejects the message.
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Card 2

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What does the term "interpellation" mean?

Back

Explains the way that ideas get into the audience’s heads and have an effect on their lives, a process in which the audience encounter and internalize their culture’s values.

Card 3

Front

Which term is used to describe when one media text references another?

Back

Preview of the front of card 3

Card 4

Front

Which audience consumes mainstream or popular texts i.e. soaps and sitcoms?

Back

Preview of the front of card 4

Card 5

Front

What is the name of the criteria used to by journalists and news editors to decide what is "newsworthy"?

Back

Preview of the front of card 5
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