Media Studies Section A flash cards

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Media Forms
Shots(Medium, long, establishing, close up, tracking), Angles(Low, high, birdseye), Movement(Pan or Tilt), Sound(Non Diegetic or Diegetic, narration and voice overs or SFX), Lighting(Low, key, fill, warm or dim)
1 of 5
Media Institutions
Institution - who produced the text? Brand values - values of the institution(honesty, family orientated, quality), Ownership( PSB, commercial, independent or conglomorate), Power(Gender, race, wealth, class, dominant ideology or power to audience)
2 of 5
Media Representations
who is being represented(person, place or concept), how are they being represented(forms), who has created the representation(who is the institution), How does it fit with dominant ideology(reinforce or challenge), Who benefits(society or company)
3 of 5
Media Audience
Type of audience(demographics and psychographics),Reception(readings,encoding,decoding,two step flow), Uses and gratifications(how is it used? five options), Power(to audience, consume or interact)
4 of 5
a
b
5 of 5

Other cards in this set

Card 2

Front

Institution - who produced the text? Brand values - values of the institution(honesty, family orientated, quality), Ownership( PSB, commercial, independent or conglomorate), Power(Gender, race, wealth, class, dominant ideology or power to audience)

Back

Media Institutions

Card 3

Front

who is being represented(person, place or concept), how are they being represented(forms), who has created the representation(who is the institution), How does it fit with dominant ideology(reinforce or challenge), Who benefits(society or company)

Back

Preview of the back of card 3

Card 4

Front

Type of audience(demographics and psychographics),Reception(readings,encoding,decoding,two step flow), Uses and gratifications(how is it used? five options), Power(to audience, consume or interact)

Back

Preview of the back of card 4

Card 5

Front

b

Back

Preview of the back of card 5

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