Media Studies ~ Media Language

Denotation
The literal meaning of a word
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Connotation
An idea which a word symbolises in addition to it's actual meaning
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Code (sign)
A system of signs - verbal, aural or visual - used to convey meaning
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Convention (rule)
A generally accepted custom or accepted rule within the genre
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Technical Code
How the text is technically constructed - camera angles, framing, typography etc
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Verbal Code
How sound is used either written or spoken
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Symbolic Code
Codes that can be decoded on a mainly connotational level
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Semiotics
This theory and area of study is based on the language of signs that tell us more than they actually are
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Sytagm
Combination of signs that are linked together in particular ways
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Iconography
Visual images used to represent something in particular in the genre... knife in horror = death
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Indexical Sign
A sign which has a direct relationship with something that it signifies... smoke signifies fire
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Mise en Scene
Everything in the frame
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Editing
The post-production of a product
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Mise en Scene
Everything in the frame
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Editing
The post-production of a product
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Camera Angles
The shot type of an image
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Intertexuality
Where one media product references another text
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Action Code
Something that happens in the narrative that tells the audience that some action will follow
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Privileged Spectator Position
Where the camera places the audience in a superior position within the narrative so they can anticipate what will follow
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Production Value
These are the elements of the text that tell the audience how much it cost to make
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Other cards in this set

Card 2

Front

An idea which a word symbolises in addition to it's actual meaning

Back

Connotation

Card 3

Front

A system of signs - verbal, aural or visual - used to convey meaning

Back

Preview of the back of card 3

Card 4

Front

A generally accepted custom or accepted rule within the genre

Back

Preview of the back of card 4

Card 5

Front

How the text is technically constructed - camera angles, framing, typography etc

Back

Preview of the back of card 5
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