How are complex messages about a product communicated?
Through branding.
1 of 8
Define "consumption".
How different media forms are viewed (i.e. watching videos, reading the news, browsing the Internet etc.)
2 of 8
What is convergence?
How different media texts are connected to each other, the coming together of computing, media and telecommunication in a digital environment, where old and new forms of media are combined.
3 of 8
Define the meaning of distribution.
(In film) how films are released and sustained in the marketplace.
4 of 8
What is a franchise?
A collection of media where several different works of media have been produced from an original form of media. (I.e. the Harry Potter series has both a film series and a book series to its name.)
5 of 8
What is an institution?
A company which owns a number of smaller companies in various forms of media i.e. television, publishing, radio etc.
6 of 8
Define ownership.
Where progressively fewer individuals or organisations control shares of mass media. For example, the BBC is state owned, meaning that it is funded by the taxpayers and does not have private owners or shareholders.
7 of 8
What is production?
How a media text is created (in film) the actual shooting of video, which is what most people imagine when they think of a film being made.
8 of 8
Other cards in this set
Card 2
Front
Define "consumption".
Back
How different media forms are viewed (i.e. watching videos, reading the news, browsing the Internet etc.)
Comments
No comments have yet been made