Media Studies form terminology

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Define "anchorage".
Fixing of meaning and how the meaning is fixed (i.e. captions anchor meaning to a photo, music anchors mood in a film etc.)
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What do coverlines do?
Coverlines tell the audience what is in the text – these tend to be smaller as there are more of them, which are controversial and sensationalised.
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Which term is used to describe how meaningful or iconic images are used within a text?
Iconography.
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What is an ident?
A short video or visual image that TV channels in particular use to identify themselves.
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Which term is used to describe words or phrases which are used on the cover of a magazine to boost status?
Puff.
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What is a strapline?
Introductory words above the main headline.
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Other cards in this set

Card 2

Front

What do coverlines do?

Back

Coverlines tell the audience what is in the text – these tend to be smaller as there are more of them, which are controversial and sensationalised.

Card 3

Front

Which term is used to describe how meaningful or iconic images are used within a text?

Back

Preview of the front of card 3

Card 4

Front

What is an ident?

Back

Preview of the front of card 4

Card 5

Front

Which term is used to describe words or phrases which are used on the cover of a magazine to boost status?

Back

Preview of the front of card 5
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