Media Studies form terminology

Define "anchorage".

Fixing of meaning and how the meaning is fixed (i.e. captions anchor meaning to a photo, music anchors mood in a film etc.)

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What do coverlines do?

Coverlines tell the audience what is in the text – these tend to be smaller as there are more of them, which are controversial and sensationalised.

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Which term is used to describe how meaningful or iconic images are used within a text?

Iconography.

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What is an ident?

A short video or visual image that TV channels in particular use to identify themselves.

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Which term is used to describe words or phrases which are used on the cover of a magazine to boost status?

Puff.

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What is a strapline?

Introductory words above the main headline.

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Other cards in this set

What do coverlines do?

Coverlines tell the audience what is in the text – these tend to be smaller as there are more of them, which are controversial and sensationalised.

Which term is used to describe how meaningful or iconic images are used within a text?

What is an ident?

Which term is used to describe words or phrases which are used on the cover of a magazine to boost status?

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