Media studies Crossword 0.0 / 5 ? Media StudiesSection A - Theorectical evaluation of productionA2/A-levelWJEC Created by: Chloeee275Created on: 09-05-17 20:57 categorising peole in to certain groups Stereotyping 1 of 11 Tv after 9pm Watershed 2 of 11 Someone who views something or buys the product Consumer 3 of 11 The actual image of a product appears in the advert so that the audience knows what it looks like, for example, a perfume bottle Iconic representation 4 of 11 The awarness of the product or campaign is spread through less conventional ways inculding social media and interent. Viral marketing 5 of 11 Where the producers of the product also create the advert and do not recruit an extrenal agency In house advertising 6 of 11 Where a company that researches, designs and produces advertisements fro a range of media platforms. Advertising agency 7 of 11 The interaction of consumers which creates a positive association, excitement or anticipation about a product or service. Buzz marketing 8 of 11 When someone recommends a product or service they have used to someone else. Word of mouth advertising. 9 of 11 Using data about age, sex, income, occupation and other factors to target a specific audience more effectively Demographic audience profiling 10 of 11 This is a co-ordinated series of linked advertisments with a clear recognisable theme. It will be broadcast across a range of different platforms Advertising campaign 11 of 11
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