Media studies Crossword

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categorising peole in to certain groups
Stereotyping
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Tv after 9pm
Watershed
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Someone who views something or buys the product
Consumer
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The actual image of a product appears in the advert so that the audience knows what it looks like, for example, a perfume bottle
Iconic representation
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The awarness of the product or campaign is spread through less conventional ways inculding social media and interent.
Viral marketing
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Where the producers of the product also create the advert and do not recruit an extrenal agency
In house advertising
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Where a company that researches, designs and produces advertisements fro a range of media platforms.
Advertising agency
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The interaction of consumers which creates a positive association, excitement or anticipation about a product or service.
Buzz marketing
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When someone recommends a product or service they have used to someone else.
Word of mouth advertising.
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Using data about age, sex, income, occupation and other factors to target a specific audience more effectively
Demographic audience profiling
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This is a co-ordinated series of linked advertisments with a clear recognisable theme. It will be broadcast across a range of different platforms
Advertising campaign
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Other cards in this set

Card 2

Front

Tv after 9pm

Back

Watershed

Card 3

Front

Someone who views something or buys the product

Back

Preview of the front of card 3

Card 4

Front

The actual image of a product appears in the advert so that the audience knows what it looks like, for example, a perfume bottle

Back

Preview of the front of card 4

Card 5

Front

The awarness of the product or campaign is spread through less conventional ways inculding social media and interent.

Back

Preview of the front of card 5
View more cards

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