Media Studies 0.0 / 5 ? Media StudiesMedia Key TermsA2/A-levelWJEC Created by: laurenpentland1202Created on: 22-09-17 11:43 Parallel Sound Sound which matches the mood/genre of the media text. 1 of 10 Non-Diegetic Sound Sound added into the production during the editing process. 2 of 10 Diegetic Sound Sound which is part of the scene, e.g. a radio playing in a character's kitchen. 3 of 10 Contrapuntal Sound Sound which contrasts against the mood/genre of the media text. 4 of 10 Mediation Scenes and shots are selected carefully by the media producers. 5 of 10 Hypodermic Model Consumers are "injected" with the beliefs and values of the media. In other words, consumers are passive. 6 of 10 Interactivity The audience can get involved with the media text they are consuming. 7 of 10 Code of enigma The questions the audience ask about the media text, e.g. will he die? Who is the murderer? 8 of 10 Star Appeal The use of celebrities/famous figures to promote the media text, e.g. Ellie Goulding featuring in the Pantene advertisement. 9 of 10 Product Placement An iconic product or brand is denoted in a media text. 10 of 10
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