Media Studies

Parallel Sound
Sound which matches the mood/genre of the media text.
1 of 10
Non-Diegetic Sound
Sound added into the production during the editing process.
2 of 10
Diegetic Sound
Sound which is part of the scene, e.g. a radio playing in a character's kitchen.
3 of 10
Contrapuntal Sound
Sound which contrasts against the mood/genre of the media text.
4 of 10
Mediation
Scenes and shots are selected carefully by the media producers.
5 of 10
Hypodermic Model
Consumers are "injected" with the beliefs and values of the media. In other words, consumers are passive.
6 of 10
Interactivity
The audience can get involved with the media text they are consuming.
7 of 10
Code of enigma
The questions the audience ask about the media text, e.g. will he die? Who is the murderer?
8 of 10
Star Appeal
The use of celebrities/famous figures to promote the media text, e.g. Ellie Goulding featuring in the Pantene advertisement.
9 of 10
Product Placement
An iconic product or brand is denoted in a media text.
10 of 10

Other cards in this set

Card 2

Front

Sound added into the production during the editing process.

Back

Non-Diegetic Sound

Card 3

Front

Sound which is part of the scene, e.g. a radio playing in a character's kitchen.

Back

Preview of the back of card 3

Card 4

Front

Sound which contrasts against the mood/genre of the media text.

Back

Preview of the back of card 4

Card 5

Front

Scenes and shots are selected carefully by the media producers.

Back

Preview of the back of card 5
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