MEDIA STUDIES

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STEVE NIELE
Film genres are constantly changing and evolving. He believes there are 5 main stages in film genres. 1| The form finding itself 2| The classic 3| Stretching boundaries of the genre 4| Parody 5| Homage
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ROBERT STAM
Genre is hard to define and the concept is made up by theorists and critics. (Not alot of difference between thriller and horror, made up?
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RICK ALTMANN
Genre is defined by two main things. SEMANTIC elements (e.g. codes and conventions) He thinks these are easier for audiences to recognise. SYNTACTIC Elements (e.g. themes such as fear) These are more subtle and hard to recognise
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LAURA MULVEY
Women in Media are objectified and are shown through the ideas of men (Male gaze). They are seen in either two ways; "Virgin" or a "Whore" (Also female gaze)
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RICHARD DYER
Audiences want media products that offer them Utopian Solutions to their problems
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BULMER AND KATZ
Audiences want media product that gratify particular needs (USES AND GRATIFICATIONS) e.g. escape/entertainment
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FRANKFURT SCHOOL
Hypodermic Needle theory. They are directly influenced by media products
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STUART HALL
Encoding and Decoding tests and Preferred, negotiated and oppositional readings. (audiences may react in different ways to media products)
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PLURALISTS
The media operates on a supply and demand basis and so the media must give the audience what it wants in order to be successful
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LEVI STRAUSS
Media texts represent characters in terms of binary opposites, e.g. Good vs Evil, Weak vs Strong
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VLADIMIR PROPP
Characters are represented as particular types in order to make them easily identifiable to an audience e.g. Hero, Villain, Princess, Donor, Dispatcher etc
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ANGELA MCROBBIE
Men and women are represented through stereotypes in the media and are often shown in traditional gender roles. e.g. men shown as aggressive, dominant, strong etc and women shown as weaker, mothers, victims etc
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STANLEY COHEN
Groups in society are 'demonised' and 'marginalised' through negative representations which mat have the effect of causing a moral panic where the majority of society fears that social group
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TODOROV
Several main stages to a completive narrative, recognisable in any story... 1| Equilibrium 2| Disruption 3|Resolution 4|Equilibrium
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UNKNOWN THEORIST
Two types of narrative: 1| UNRESTRICTED NARRATION - Information is given our in as much detail as possible with very little restictions so the 'narrative' is clear. 2| RESTRICTED NARRATION - Narrative is kept minimal with parts unclear... Thrillers!
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ALLAN CAMERON
Several different types of more unusual narrative. Anachronic, Forking Path, Episodic, Split screen - All narratives that add a unique feel to them
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Other cards in this set

Card 2

Front

Genre is hard to define and the concept is made up by theorists and critics. (Not alot of difference between thriller and horror, made up?

Back

ROBERT STAM

Card 3

Front

Genre is defined by two main things. SEMANTIC elements (e.g. codes and conventions) He thinks these are easier for audiences to recognise. SYNTACTIC Elements (e.g. themes such as fear) These are more subtle and hard to recognise

Back

Preview of the back of card 3

Card 4

Front

Women in Media are objectified and are shown through the ideas of men (Male gaze). They are seen in either two ways; "Virgin" or a "Whore" (Also female gaze)

Back

Preview of the back of card 4

Card 5

Front

Audiences want media products that offer them Utopian Solutions to their problems

Back

Preview of the back of card 5
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