Media Studies

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Who suggested the Uses & Gratification Theory?
Blumler & Katz (1959)
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What does the U&G Theory focus on?
What people do with the media, rather than what the media does to people
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What does the U&G Theory suggest about audiences?
It suggests that members of the audience are not passive and take an active role in interpreting media into their own lives. It also suggests audiences use media texts to fulfil certain needs and gratifications.
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What are the 4 parts of the basic U&G theory model?
1.Personal Identity 2.Educate/Inform 3.Entertainment/Escapism 4.Social Interaction
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Define Personal Identity.
Personal Identity- Audience members might compare themselves to characters in media. This may be done to reinforce personal vaL;UES
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Card 2

Front

What does the U&G Theory focus on?

Back

What people do with the media, rather than what the media does to people

Card 3

Front

What does the U&G Theory suggest about audiences?

Back

Preview of the front of card 3

Card 4

Front

What are the 4 parts of the basic U&G theory model?

Back

Preview of the front of card 4

Card 5

Front

Define Personal Identity.

Back

Preview of the front of card 5

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