Media: Section B Institutions & Audiences part 1 0.0 / 5 ? Media StudiesMagazine IndustriesA2/A-levelOCR Created by: FursiyahCreated on: 04-05-17 09:21 Kerrang is a.. UK based magazine and brand 1 of 33 It was conceived in.. the year of 1981 2 of 33 Kerrang focuses on.. the genre of heavy metal and rock music 3 of 33 Its weekly updates provide.. news, gig details, article and reviews 4 of 33 Kerrang is owned by.. the Bauer Media institution who owns magazines such as Mojo 5 of 33 Target audience? late teens/early 20s and 60% a=male and 40% female 6 of 33 Featured artists? Green Day and Metallica 7 of 33 Kerrang means.. a sound of a power cord on an electric guitar 8 of 33 One key issue with Kerrang is.. media ownership, they have been owned by companies 9 of 33 Companies such as.. EMAP then sold to BAUER in February 2008 10 of 33 Another key issue is that.. Kerrang needs to work on its marketing, exchange and cross media convergence 11 of 33 Marketing getting your product known 12 of 33 Cross media convergence the use of multi platforms (within a brand) 13 of 33 Also Kerrang is not.. keeping its audience up to date by offering other forms of media 14 of 33 Therefore Kerrang needs to.. proliferate 15 of 33 Proliferation rapid increase in the amount of something 16 of 33 In 2008.. ABC figures showed that K!'s sales were decreasing by 30% from 75% 17 of 33 This meant that kerrang needs it improve on.. its synergy, marketing and cross media convergence =a sure way to tempt the audience into participating 18 of 33 Changes? Ppl that are listening to music are threatening to wear down the financial viability 19 of 33 The magazine keeps its audience informed in many ways.. using its unique selling points and brand credibility = produces exciting content & genre specific info 20 of 33 This means that.. offering a wide variety = keeps the audience interested 21 of 33 Digital convergence gave K!.. a chance to reach a larger target audience = the web TV, radio to keep its audience informed 22 of 33 Cross media convergence the use of multi platforms 23 of 33 Synergy multi brands coming together to make bigger profits 24 of 33 These two both expands K!'s.. fan base and target audience 25 of 33 The K! App can.. access the magazine and receive notifications on the latest events and music updates 26 of 33 This is beneficial as it keeps their readers.. up to date, creating larger fan base by have a great spread across many forms of media 27 of 33 A larger fan base = a larger sales profit 28 of 33 K! and who synergize? Guitar Hero 29 of 33 This improves their.. brand credibility and gets distributed 30 of 33 Distribution getting their product out to the audience 31 of 33 Ownership people behind the money 32 of 33 Institutions companies 33 of 33
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