MEDIA SECTION B

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What is an Active Audience
The audience can get involved in the media text. Challenge ideologies that media texts convey (Gerbner) may agree or disagree. Through social media, active audiences can get involved through commenting, sharing posts (Abercrombie&Longhurst)
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What is a Passive Audience
The media influences the audiences (Frankfurt School) led to beleive what media tells them. Media shapes our perceptions (Michel Foucault).
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What is the digitial revolution?
Media shifting due to the distribution of media texts. New digitial media includes: camcorders, to, Internet, email
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How have audiences become less passive on social media?
They used to offer static information, new technology's show that interactivity and user participation has allowed audiences to engage more.
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What is Wikinomics?
(Tapscott and Williams) suggest that audiences can collaborate by sharing, commenting and liking posts. This demonstrates a levelling effect and the power of the audience and producers is more even.
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What is Liberal Pluralism?
Eg-lots of privately owned institutions competing with one another free from gonverment control) promoting a range of different viewpoints through sharing and commenting on posts.
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What is Citizen Journalism?
News produced by ordinary people. Access to cheap or free new technology and increasing internet access. It has been encouraged through Facebook, YouTube and blogs. Eg warzojes that can't send reporters into get info from social media for stories.
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What is left wing?
Left wing: Labour, Democrats. Interfere with society, create ideologies of nurturing parent and a self nurturing child. Support equality, gay rights, God. Vote positive role models, fairness, helping those who help themselves.
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What is right wing?
Right wing: Conssrvative, Republican. Don't interfere with society. Support tax cuts, God, War. Self reliant / strictadult and creates a self reliant child. Vote for strong role models, champions of opportunity. The sun, ITV news, the telegraph, Sky.
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What is a private/ commercial institution?
Rely on advertising. Eg sky news or ITV news have many adverts to make a profit.
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What are Independent institutions?
Aren't subsidiaries or conglomerates, free of control. Allows independence, these are more big business like and don't rely on sponsorship.
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What is wrong with Citizen Journalism?
Can be biased and it can't always be politically correct as they might not be a professional journalist. Ordinary people's views and opinions.
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What is objectivity?
The truth and the facts
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What is impartiality?
Giving equal amounts of opinion to both sides of a debate.
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What is political ideology?
An ideology that is built up by lots of opinions or groups of people. Eg - people in films that are Islamic are portrayed to be cold hearted, cruel and British and American heroic and friendly.
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What is globalisation?
The more power the western world gain the more western films are shown and the more influence they have.
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Other cards in this set

Card 2

Front

What is a Passive Audience

Back

The media influences the audiences (Frankfurt School) led to beleive what media tells them. Media shapes our perceptions (Michel Foucault).

Card 3

Front

What is the digitial revolution?

Back

Preview of the front of card 3

Card 4

Front

How have audiences become less passive on social media?

Back

Preview of the front of card 4

Card 5

Front

What is Wikinomics?

Back

Preview of the front of card 5
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