The ability of the media to focus public attention on particular topics and therefore direct the public discussion and debate on these topics.
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Amplification of deviancy
The process whereby social reaction from the mass media and public leads to an increase in deviance by provoking more of the same behaviour.
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Conglomerate
A huge cooperation made from the merging of different firms.
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Convergence
When the technologies of media, telecommunications and computing come together (converge) into one product
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Folk devil
A group that is defined as a threat to societies
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Gatekeepers
The program controllers , editors, journalists and owner who decide what to cover and how to represent it.
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Globalisation
The growing interconnections between different countries, regions and people as the consumer goods and brands stretch across the globe.
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Mass Media
Forms of communication that reach large audiences
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Moral Panic
A media fuelled reaction over social groups, for example 'hoodies'
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News Values
Media professional's values about what topics are considered 'newsworthy'
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Norm Referencing
The ability of the media to [resent some behaviour, views and groups in different lights; for example positively or negatively, this therefore shapes public opinion on these groups or ideas
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Pluralism
An approach which argues that a range of views an opinions exist in society and this is reflected in a range of media products
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Pressure Groups
A group of people who try to persuade the government to adopt a particular policy or to influence public opinion about an issue.
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Other cards in this set
Card 2
Front
The process whereby social reaction from the mass media and public leads to an increase in deviance by provoking more of the same behaviour.
Back
Amplification of deviancy
Card 3
Front
A huge cooperation made from the merging of different firms.
Back
Card 4
Front
When the technologies of media, telecommunications and computing come together (converge) into one product
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