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Film Title
Conveyed normally at the end of the trailer. Used for surveillance when relating to the Uses and Gratifications theory.
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Release Date
Creates anticipation and gratifies the audience's need for surveillance.
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BBFC Age Certification
The BBFC (British Board of Film Classification) will provide an age rating either at the very start or at the very end of the trailer. This provides a guideline for the target audience and hints at what kind of content will be put in the film.
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Typography
Indicates what kind of genre the film is.
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Music
Key feature of a film trailer. Used to show the pace of the film trailer and signifies genre. Creates a mood for the audience.
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Voiceover
Narrates the film trailer. Guides the audience through the plot and the characters. A voiceover can be used as an external voice that is put over the trailer or it can be dialogue from the film.
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Character types
Introduces characters to the audience. Gratifies the audience's need for personal relationships.
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Institutions
Indicates a high budget film. Attracts an audience who may have enjoyed previous films that the studios have made. Creates expectations.
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Enigma codes
Creates mystery. Makes the audience ask questions and engages them.
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Action codes
Makes the film trailer more interesting. Makes the audience have assumptions of the film.
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Representations
Indicates genre and attarcts certain audiences.
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Social media
Encourages audiences to find out more. Promotes the film on other media outlets and is used as an effective way of advertising.
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Stars
Attracts fans of the star. Stars may be associated with a certain genre.
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Endorsement/ Director
Attracts fans of the director. Director may be associated with a certain genre. Creates expectations.
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Star rating
USP. Gives the film credibility. Attracts the audience.
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Expert witness reviews
Trustworthy. Holds expectations.
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Fast editing
Builds to a climax. Interests the audience.
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Montage
Highlights key parts of the film.
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Other cards in this set

Card 2

Front

Creates anticipation and gratifies the audience's need for surveillance.

Back

Release Date

Card 3

Front

The BBFC (British Board of Film Classification) will provide an age rating either at the very start or at the very end of the trailer. This provides a guideline for the target audience and hints at what kind of content will be put in the film.

Back

Preview of the back of card 3

Card 4

Front

Indicates what kind of genre the film is.

Back

Preview of the back of card 4

Card 5

Front

Key feature of a film trailer. Used to show the pace of the film trailer and signifies genre. Creates a mood for the audience.

Back

Preview of the back of card 5
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