Media - Representation

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  • Created by: j_leighx
  • Created on: 06-03-16 21:30
What does representation mean?
How something is seen determines how it is treated. E.g. If it looks good = treat well, if it looks bad = not treated well.
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How are representations created?
It depends on the media language - the selections combine to construct meanings around the person/place/idea/thing being represented
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What can representations lead to?
Lead an audiences into making judgments about the subject based on complex factors
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What are the three key mediation's in representations?
Selection, organisation and focusing
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Explain selection.
Gatekeepers select what we see in media texts and how we see it
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Explain organisation
The media language used to construct a representation will be organised using genre/form codes, narrative devices, the understanding of audience expectations
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Explain focusing
Audience being pushed towards concentration on one aspect of the text and ignoring others
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What are the key stereotypes of representation?
Gender, class, age, ethnicity, disabilities, culture w
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What does stereotype mean?
a widely held but fixed and oversimplified image or idea of a particular type of person or thing.
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Name some examples of women stereotypes?
Home-maker, expressive role, emotional etc
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Name some examples of men stereotypes?
Breadwinner, instrumental role, strong etc
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What does dominant ideology mean?
A set of values,beliefs and ideas held by an institution
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What reinforces dominant ideologies?
Media texts
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Other cards in this set

Card 2

Front

How are representations created?

Back

It depends on the media language - the selections combine to construct meanings around the person/place/idea/thing being represented

Card 3

Front

What can representations lead to?

Back

Preview of the front of card 3

Card 4

Front

What are the three key mediation's in representations?

Back

Preview of the front of card 4

Card 5

Front

Explain selection.

Back

Preview of the front of card 5
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