6. What elements are used to communicate genre?
- Barthes 5 Codes
- Signs and Symbols
- Codes and Conventions
- Connotations and Denotations
7. What is the theory of semiotics?
- Signs in Codes
- Signs in Conventions
- Codes and Conventions
- Symbols in Codes
8. What is a benefit of using the colour red in the Tide advert?
- It looks like the Marvel logo
- Longest visual distance
- Suggests blood
- It looks comical
