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Card 6

Front

The sign=

Back

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Card 7

Front

What does Bathes argue?

Back

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Card 8

Front

What did he describe the constructed messages and ideologies as?

Back

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Card 9

Front

What does Bathes argue in modern society?

Back

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Card 10

Front

What is an ideology?

Back

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Card 11

Front

What are Morely's modesl of how we read media text?

Back

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Card 12

Front

What is dominant reading?

Back

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Card 13

Front

What is negotiated reading?

Back

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Card 14

Front

What is oppositional reading

Back

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Card 15

Front

What is polysemy?

Back

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