Media Language

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CINEMATOGRAPHY
The art of photography and camerawork in film-making
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EDITING
The way in which shots are put together to create a particular effect - Can be described in terms of pace and transitions empoyed
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SOUND
Volume - Tone - Diegetic/non-diegetic - Sound scores - Voice over
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MISE-EN-SCENE
Hair/make-up/Costume - Props - Setting - Location
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LIGHTING
HKLC - LKHC
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COLOUR
Desaturated - Intensity - Naturalistic
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TEXT
Capitals - Size - Graphic style - Serif - Sans Serif
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GRAMMAR
Slang - Prose - Literate - Audience
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LITERARY TECHNIQUES
Repetition - Puns - Alliteration - Assonance
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MASTHEADS & TITLES
Title of magazine in form of a logo - For branding - Distinguishes magazine from competitors
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HEADLINES
Heading at the top of an article or page in a newspaper or magazine
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BY-LINES
Who the article is by - In the case of agencies, the name of the news agency is used as byline
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CAPTIONS
The text used to describe a photograph
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TAGLINE
Used in marketing materials - Create memorable dramatic phrase - Sums up tone
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STRAPLINE
Subheading in a newspaper or magazine article or in any advertisement
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CLASSIFIEDS
The advertisements run in small type - These are ads placed by individuals or small traders, who pay according to the number of words used.
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QUOTES & REVIEWS
Important as it promotes a source of media - Quotes make it more realistic
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ANCHOR
A soft story used at the base of Page One - The headline of such a story is different to the headlines used for hard news stories - It will be more creative and eye-catching
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BANNER
Banner is a headline that runs across all eight columns on the top of the page - It is used for momentous events, and is set in big and bold letters - The banner is also called a streamer
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Other cards in this set

Card 2

Front

The way in which shots are put together to create a particular effect - Can be described in terms of pace and transitions empoyed

Back

EDITING

Card 3

Front

Volume - Tone - Diegetic/non-diegetic - Sound scores - Voice over

Back

Preview of the back of card 3

Card 4

Front

Hair/make-up/Costume - Props - Setting - Location

Back

Preview of the back of card 4

Card 5

Front

HKLC - LKHC

Back

Preview of the back of card 5
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