Media Keywords

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Advertorial
An advert presented as though it were a piece of journalism
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Anchorage
The fixing or limiting of particular meaning to an image -e.g a caption
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Anti-Narrative
A narrative which seeks to break narrative flow to achieve a particular effect -e.g repitition
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Bricolage
Way in which signs are borrowed from different styles or genres to create something new
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Circulation
Number of copies of a given newspaper sold in a day
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Codes
Rules or conventions by which signs are put together to create meaning
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Connotation
Hidden meaning arrived at by the experiance the reader brings to it
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Convergence
The coming together of different technologies such as television, computer, phone
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Denotation
What an image actually shows and what is clearly apparent
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Encoding
A process by which the media constuct messages
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Icon
A sign that works by resemblence
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Intertextuality
How texts refer to other media texts with the assumption the audience will recognise it
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News Values
Galtung and Ruge's ideas about how editors choose the importance of news
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Niche Marketing
Small target audience with specific interests
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Polysemic
The way in which a text has a variety of meanings
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Semiotics
The study of signs an sign systems
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Uses and Gratifications Theory
How the media creates a need and then meets it in the audience
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Active Audience Theories
Theories which view the audience as participants who can choose and have power
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Voyeurism
Theory focusing on staring or gazing at others
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Vladimir Propp
Theorist who studied folk tales to understand character types and plot devices
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Archetype
Instantly recognisable character type
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Conglomerate
An international company with a wide and varied range of interests
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Mise En Scene
Everything arranged in a scene
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Motif
Recurrent theme or image in a film
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Star System
The practice of constructing a film around an actor in order to create success
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Binary Opposition
Theory created by Levi-Strauss about putting things against each other for contrast
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Barthes
Theorist who developed action, enigma and symbolic codes
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Antagonist
The main opposing figure or villain
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Demographics
Information based around social status, income, gender ect.
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Closed Text
Meaning of text is anchored to restrict the ways in which it can be interpreted
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Innoculation Theory
te theory that the media has long term effects on the audience which are small and gradual
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Male Gaze (Mulvey)
Term used to describe the perspective that the media is created for a male audience
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Diegetic Sound
sound heard within a narrative
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Hegemony
Dominant ideology, or common sense meaning
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Hybrid
A cross between one genre and another
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Capitalism
Economic system where goods and services operate in a free market
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Homage
Where one director pays tribute to another by including images or themes from work
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Other cards in this set

Card 2

Front

The fixing or limiting of particular meaning to an image -e.g a caption

Back

Anchorage

Card 3

Front

A narrative which seeks to break narrative flow to achieve a particular effect -e.g repitition

Back

Preview of the back of card 3

Card 4

Front

Way in which signs are borrowed from different styles or genres to create something new

Back

Preview of the back of card 4

Card 5

Front

Number of copies of a given newspaper sold in a day

Back

Preview of the back of card 5
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