Theories that stress the effect of the media are limited because people are not easily influenced.
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Agenda Setting
Controlling which issues come to public attention.
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Allocative Role
The power to set the goals of an organisation and make key fincancial decisions rather than day-to-day control.
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Beauty Ideal
The idea that women should strive for beauty.
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Catharsis
The process of relieving tensions - for example, violence on screen providing a safe outlet for people's violent tendencies.
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'Churnalism'
Uncritical over-reliance by journalists on 'facts' produced by government spin doctors and public-relations experts.
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Citizen Journalists
Members of the public who record news events, for example, using mobile-phone cameras.
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Collective Intelligence
The way in which users of new media combine skills, resources and knowledge.
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Compression
The way which digital technologies can send many signals through the same cable.
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Content Analysis
A research method that analyses media content in both a quantitative and qualitative way.
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Convergence
The combination of different ways of presenting a variety of types of information (e.g. text, photographs, videos, film, voices, music) into a single delivery system.
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'Copycat' Violence
Violence that occurs as a result of copying something that is seen in the media.
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Correlation
A relationship between two or more things, where on characteristic is directly affected by another.
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Cross-Media Ownership
Occurs where different types of media, e.g. Radio and TV stations are owned by the same company, for example, Virgin.
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Cult of Femininity
The promotion of a traditional ideal where excellence is achieved through caring for others, the family, marriage and appearance.
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Cult Effects Model
The view that the media are powerful in so far as they link up with other agents of socialisation to encourage particular ways of making sense of the world.
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Cultural Hegemony
The interests of the ruling class being accepted as 'common sense' by the mass of the population.
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Cultural Imperialism
The imposition of Western Culture on developing countries.
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Cultural Pessimists
Commentators who are pessimistic about the spread and influence of new media technologies.
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Cyber Media
The internet and worldwide web.
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Desensitisation
The process by which, through repeated exposure to media violence, people come to accept violent behaviour as normal.
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Digital Citizenship
The ability to participate in online society.
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Digital Citizens
Those who use the internet regularly and effectively.
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Digital Divide
The divisions between those with access to the internet and the skills to use it and those who lack access to an appropriate skill.
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Disinhibition Effect
Effect of media violence, whereby people become convinced that in some social situations, the 'normal' rules that govern conflict and difference, can be replaced by violence.
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Diversification
The pracitce of spreading risk by moving into new, unrelated areas of business.
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E-Commerce
Commercial activites conducted on the internet, e.g. advertising and selling goods and services.
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Effect Approach
An approach based on the hypodermic syringe model which believes that the media have direct effects on their audiences.
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Empower
Make powerful.
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False Consciousness
A Marxist term to describe the way in which people's values are manipulated by capitalism.
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Other cards in this set
Card 2
Front
Controlling which issues come to public attention.
Back
Agenda Setting
Card 3
Front
The power to set the goals of an organisation and make key fincancial decisions rather than day-to-day control.
Back
Card 4
Front
The idea that women should strive for beauty.
Back
Card 5
Front
The process of relieving tensions - for example, violence on screen providing a safe outlet for people's violent tendencies.
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