using 2 media texts within 1 e.g. using video games within a music video such a Red Hot chilli peppers- Calification
1 of 8
Voyeurism
Gratuitous (the audience gains pleasure from it) - 'viewing' of men and women through the eyes of the camera - usually a sexual benefit - some audiences see voyeurism as offensive
2 of 8
Synergy / cross-promotion
The integration (combining) of institutions for mutual benefit, e.g.the release of certain products simultaneously such as the James bond movie and Sam Smiths soundtrack
3 of 8
Vertical Integration
where the supply chain of a company is owned by the company
4 of 8
Subsidories
smaller/ independant labels owned by a big conglomerate
5 of 8
Conglomerate
The Big International labels - Universal, Sony, Warner, EMI
6 of 8
Contage
small scale localised labels
7 of 8
Viral Marketing
marketing technique that induces Web sites or users to pass on a marketing message to other sites or users, creating a potentially exponential growth in the message's visibility and effect.
8 of 8
Other cards in this set
Card 2
Front
Gratuitous (the audience gains pleasure from it) - 'viewing' of men and women through the eyes of the camera - usually a sexual benefit - some audiences see voyeurism as offensive
Back
Voyeurism
Card 3
Front
The integration (combining) of institutions for mutual benefit, e.g.the release of certain products simultaneously such as the James bond movie and Sam Smiths soundtrack
Back
Card 4
Front
where the supply chain of a company is owned by the company
Back
Card 5
Front
smaller/ independant labels owned by a big conglomerate
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