Media flash cards
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- Created by: siennamoore561
- Created on: 29-03-22 14:18
Levi-Strauss
Binary Opposites theory-the system of language and/or thought by which two theoretical opposites are strictly defined and set off against one another. (optional) The theory of binary opposition. For example, black vs. white, tall vs. short etc
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Barthes
Semiotics theory (signs)- - the idea that texts communicate their meanings through a process of signification
- the idea that signs can function at the level of denotation, which involves the 'literal' or common-sense meaning of the sign, and at the level
- the idea that signs can function at the level of denotation, which involves the 'literal' or common-sense meaning of the sign, and at the level
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Todorov
Narrative theory: - the idea that all narratives share a basic structure that involves a movement from one state of equilibrium to another
- the idea that these two states of equilibrium are separated by a period of imbalance or disequilibrium
- the idea
- the idea that these two states of equilibrium are separated by a period of imbalance or disequilibrium
- the idea
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Neale
genre theory: - the idea that genres may be dominated by repetition, but are also marked by difference, variation and change
- the idea that genres change, develop and vary, as they borrow from and overlap with one another
- the idea that genres exist wi
- the idea that genres change, develop and vary, as they borrow from and overlap with one another
- the idea that genres exist wi
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Baudrillard
postmodernism theory: - the idea that in postmodern culture the boundaries between the real world and the world of the media have collapsed and that it is no longer possible to distinguish between reality and simulation
- the idea that in a postmodern age
- the idea that in a postmodern age
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Stuart Hall
Representation theory: - the idea that representation is the production of meaning through language, with language defined in its broadest sense as a system of signs
- the idea that the relationship between concepts and signs is governed by codes
- the id
- the idea that the relationship between concepts and signs is governed by codes
- the id
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Theories of Identity - David Gauntlet
Gauntlet identities theory states that the media gives us tools to create our own identities however the media does not create identities it only influences them.
-the idea that whilst in the past the media tended to convey singular, straightforward mess
-the idea that whilst in the past the media tended to convey singular, straightforward mess
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Feminist Theory - Liesbet Van Zoonen
- the idea that gender is constructed through discourse, and that it's meaning varies according to cultural and historical context
- the idea that the display of women's bodies as objects to be looked at its core element of western patriarchal context
- t
- the idea that the display of women's bodies as objects to be looked at its core element of western patriarchal context
- t
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Feminist Theory - bell hooks
-That black women are the most oppressed and misrepresented in media.
the idea that feminism is a struggle to end sexist/patriarchal oppression and the ideology of domination
- the idea that feminism is a political commitment rather than a lifestyle choic
the idea that feminism is a struggle to end sexist/patriarchal oppression and the ideology of domination
- the idea that feminism is a political commitment rather than a lifestyle choic
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Theories of Gender Performativity - Judith Butler
- the idea that identity is performatvitely constructed by the very expressions that are said to be results (it is manufactured through sets of acts)
- the idea that there is no gender identity behind the expressions of gender
- the idea that performativi
- the idea that there is no gender identity behind the expressions of gender
- the idea that performativi
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Theories Around Ethnicity and Postcolonial Theory - Paul Gilroy
-Gilroy's theory states that as a nation we still believe we are superior which we can see embedded in media.
- the idea that colonial discourses continue to inform contemporary attitudes to race and ethnicity in the postcolonial era
- the idea that civi
- the idea that colonial discourses continue to inform contemporary attitudes to race and ethnicity in the postcolonial era
- the idea that civi
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Power and Media Industries - Curran and Seaton
-Media is controlled by a small branch of companies that dominate the industry leaving little room for individual newspaper/ film makers and creativity within the generation of media products and content.
-the idea that more socially diverse patterns of
-the idea that more socially diverse patterns of
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Regulation - Sonia Livingstone and Peter Lunt
- the idea that there is an underlying struggle in recent UK regulation policy between the need to further the interests of citizens (by offering protection from harmful or offensive material), and the need to further the interests of consumers (by ensuri
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Cultural Industries - David Hesmondhalgh
- the idea that cultural industry companies try to minimise risk and maximise audiences through vertical and horizontal integration, and by formatting their cultural products
- the idea that the largest companies or conglomerates now operate across a num
- the idea that the largest companies or conglomerates now operate across a num
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Media Effects - Albert Bandura
- the idea that the media implant ideas in the mind of the audience directly
- the idea that audience acquire attitudes, emotional responses and new styles of conduct through modelling
- the idea that media representations of transgressive behaviour, suc
- the idea that audience acquire attitudes, emotional responses and new styles of conduct through modelling
- the idea that media representations of transgressive behaviour, suc
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Cultivation Theory - George Gerbner
- the idea that exposure to repeated patterns of representation over long periods of time can shape and influence the way in which people perceive the world around them
- the idea that cultivation reinforces mainstream values
e.g. violent video games ma
- the idea that cultivation reinforces mainstream values
e.g. violent video games ma
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Reception Theory - Stuart Hall
- the idea that communication is a process involving encoding by producers and decoding audiences
- the idea that there are three hypothetical positions from which messages and meanings may be decoded (dominant, negotiated and preferred)
- the idea that there are three hypothetical positions from which messages and meanings may be decoded (dominant, negotiated and preferred)
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Fandom - Henry Jenkins
-Fans generate media
- the idea that fans are active participants in the construction and circulation of textual meanings
- the idea that fans appropriate texts and read them in ways that are not fully authorised by the media producers
- the idea that
- the idea that fans are active participants in the construction and circulation of textual meanings
- the idea that fans appropriate texts and read them in ways that are not fully authorised by the media producers
- the idea that
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'End of audience' Theories - Clay Shirky
- the idea that the internet and digital technologies have had a profound effect on the relations between media and individuals
- the idea that the conceptualisation of audience members as passive consumers of mass media content is no longer tenable in th
- the idea that the conceptualisation of audience members as passive consumers of mass media content is no longer tenable in th
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Other cards in this set
Card 2
Front
Barthes
Back
Semiotics theory (signs)- - the idea that texts communicate their meanings through a process of signification
- the idea that signs can function at the level of denotation, which involves the 'literal' or common-sense meaning of the sign, and at the level
- the idea that signs can function at the level of denotation, which involves the 'literal' or common-sense meaning of the sign, and at the level
Card 3
Front
Todorov
Back
Card 4
Front
Neale
Back
Card 5
Front
Baudrillard
Back
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