Media Ecology Theory

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Henry Jenkins
'If it doesn't spread it's dead'
- Members believe their contributions matter
- Increasing access to the internet and the proliferation of H N C has led to an expansion of participatory culture
- Enables people to work collaboratively and generate ideas
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Charles Leadbeater
We Think
'The audience is taking to the stage' 'The 20th Century was defined by mass production for mass consumption. The 21st Century is being defined by mass innovation.''The internet is like a bird's nest where everyone leaves their piece.'
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Evengy Morozov
'Technology changes all the time; human nature, hardly ever,'
Despite new ways for audiences to participate in production and distribution, most internet use is defined by consumption - in this way the internet is very similar to traditional mass media.
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Clay Shirky
The Shirky Principle
'Institutions will try to preserve the problem to which they are the solution,'.
Institutions need to adapt, and in doing so they can survive but by holding onto the old ways they cause more problems for themselves.
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Kevin Kelly
Piracy
'Copies aren't just cheap, they are free'
The product and how the internet is used, means people don't pay for the product, they and their online information is the cost.
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Gerd Leonhard
Content 2.0
'Publishers need to offer their goods in a way that no longer centres on distribution being a key factor,'.
Due to piracy institutions need to find other ways of making money rather than distribution.
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Charles Leadbeater
Plurality
'More voices being heard by more people than ever before.'
If there are a small range of voices (broadcast news) there is a 'lack of plurality'.
The internet, argued by some, has led to an increase in plurality.
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Christian Fuchs
'Politics on YouTube, Twitter and Facebook are possible, but are minority issues - the predominant focus of users is on non-political entertainment'.Mail Online's 'Paw-fect recipes for your pet's plate' was the most shared national press story on Twitter
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Other cards in this set

Card 2

Front

We Think
'The audience is taking to the stage' 'The 20th Century was defined by mass production for mass consumption. The 21st Century is being defined by mass innovation.''The internet is like a bird's nest where everyone leaves their piece.'

Back

Charles Leadbeater

Card 3

Front

'Technology changes all the time; human nature, hardly ever,'
Despite new ways for audiences to participate in production and distribution, most internet use is defined by consumption - in this way the internet is very similar to traditional mass media.

Back

Preview of the back of card 3

Card 4

Front

The Shirky Principle
'Institutions will try to preserve the problem to which they are the solution,'.
Institutions need to adapt, and in doing so they can survive but by holding onto the old ways they cause more problems for themselves.

Back

Preview of the back of card 4

Card 5

Front

Piracy
'Copies aren't just cheap, they are free'
The product and how the internet is used, means people don't pay for the product, they and their online information is the cost.

Back

Preview of the back of card 5
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