MEDIA - ANALYSING CONVENTIONS

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Mise-en-scene -C
Colours - connotations
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Mise-en-scene - C&MU
Costume & make up - what they signify?
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Mise-en-scene - NVC
Non-Verbal Communication - pose, facial expression, eye contact, body language, gestures.
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Mise-en-scene - P&O
Props and objects - what do they symbolise?
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Mise-en-scene - S
Setting- studio to suggest glamour and aspiration. Exterior for realistic representation.
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Mise-en-scene - L
Lighting - high key or low key?
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Mise-en-scene - P
Proxemics - distance between model and camera or close up to create relationship with audience or long shot to establish usefulness of product.
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Images
Camera shots, style, editing, cropping, anchoring.
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Layout
Placement, rule of thirds.
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Slogan and Font
Associations and linguitic devices
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Logo
Symbolism and connotations
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Representation
How people, places, places or events are shown. How stereotypes, countertypes and archetypes are used. Rep of age, gender, class, ethnicity, nationality, regionality, sexual orientation, religion.
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Ideologies
How traditional messages and values are presented. Sub-textual messages and values.
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Genre
How it's used to target audiences, intertextuality.
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Brand identity
Institutional links, sponsorship/placement, political influences.
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Target Audience
How ads target audience. Function of ad and how audience is informed or persuaded.
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USPs
Unique Selling Point
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Sound/Music
Sound techniques for TV/Radio ads
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Advertising Techniques
Shock tactics, lifestyle-centred, sex appeal, irony, pressure advertising, emotional appeal, product-centred.
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Narrative
How ads use narrative structures/theories to help convey meanings and assumptions to audience.
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Navigational Features
Drop-down menus, categories, search bar. - Easy to use and user friendly.
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Web Banner/Header
Title of a web page. - Instant recognition ¬ Brand Identity.
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Adverts
Banner advert, side ads, pop up ads. - To make money and appeal to target audience.
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Multi Media
Video clips, audio, text and images.
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Web Links
Social media links (forums, other websites).
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Interactive Elements
Quizzes, surveys, comments, polls, games -Appeal to audience: personal, audience connects with content. Relatability, involvement, active consumer, promotional.
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Convergence
Audience uses one media platform to consume/use various media texts. -Increases popularity & wider audience; more money.
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Other cards in this set

Card 2

Front

Mise-en-scene - C&MU

Back

Costume & make up - what they signify?

Card 3

Front

Mise-en-scene - NVC

Back

Preview of the front of card 3

Card 4

Front

Mise-en-scene - P&O

Back

Preview of the front of card 4

Card 5

Front

Mise-en-scene - S

Back

Preview of the front of card 5
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