MEDIA - ANALYSING CONVENTIONS

Mise-en-scene -C
Colours - connotations
1 of 27
Mise-en-scene - C&MU
Costume & make up - what they signify?
2 of 27
Mise-en-scene - NVC
Non-Verbal Communication - pose, facial expression, eye contact, body language, gestures.
3 of 27
Mise-en-scene - P&O
Props and objects - what do they symbolise?
4 of 27
Mise-en-scene - S
Setting- studio to suggest glamour and aspiration. Exterior for realistic representation.
5 of 27
Mise-en-scene - L
Lighting - high key or low key?
6 of 27
Mise-en-scene - P
Proxemics - distance between model and camera or close up to create relationship with audience or long shot to establish usefulness of product.
7 of 27
Images
Camera shots, style, editing, cropping, anchoring.
8 of 27
Layout
Placement, rule of thirds.
9 of 27
Slogan and Font
Associations and linguitic devices
10 of 27
Logo
Symbolism and connotations
11 of 27
Representation
How people, places, places or events are shown. How stereotypes, countertypes and archetypes are used. Rep of age, gender, class, ethnicity, nationality, regionality, sexual orientation, religion.
12 of 27
Ideologies
How traditional messages and values are presented. Sub-textual messages and values.
13 of 27
Genre
How it's used to target audiences, intertextuality.
14 of 27
Brand identity
Institutional links, sponsorship/placement, political influences.
15 of 27
Target Audience
How ads target audience. Function of ad and how audience is informed or persuaded.
16 of 27
USPs
Unique Selling Point
17 of 27
Sound/Music
Sound techniques for TV/Radio ads
18 of 27
Advertising Techniques
Shock tactics, lifestyle-centred, sex appeal, irony, pressure advertising, emotional appeal, product-centred.
19 of 27
Narrative
How ads use narrative structures/theories to help convey meanings and assumptions to audience.
20 of 27
Navigational Features
Drop-down menus, categories, search bar. - Easy to use and user friendly.
21 of 27
Web Banner/Header
Title of a web page. - Instant recognition ¬ Brand Identity.
22 of 27
Adverts
Banner advert, side ads, pop up ads. - To make money and appeal to target audience.
23 of 27
Multi Media
Video clips, audio, text and images.
24 of 27
Web Links
Social media links (forums, other websites).
25 of 27
Interactive Elements
Quizzes, surveys, comments, polls, games -Appeal to audience: personal, audience connects with content. Relatability, involvement, active consumer, promotional.
26 of 27
Convergence
Audience uses one media platform to consume/use various media texts. -Increases popularity & wider audience; more money.
27 of 27

Other cards in this set

Card 2

Front

Mise-en-scene - C&MU

Back

Costume & make up - what they signify?

Card 3

Front

Mise-en-scene - NVC

Back

Preview of the front of card 3

Card 4

Front

Mise-en-scene - P&O

Back

Preview of the front of card 4

Card 5

Front

Mise-en-scene - S

Back

Preview of the front of card 5
View more cards

Comments

No comments have yet been made

Similar Media Studies resources:

See all Media Studies resources »See all revison resources »