Media

HideShow resource information
Anchorage
A fixing device -the text directs the reader through the signifiers of the image.
1 of 60
Audience Share
The measure of audiences viewing programmes/chanels
2 of 60
Banner Ad
Internet advert which contains a link to a different website
3 of 60
Banner Headline
Page wide headline
4 of 60
Brand Image
How an institution/media product is promoted to create a certain perception for the public
5 of 60
Byline
Name of writer
6 of 60
Caption
Headline under a photo
7 of 60
CGI
Computer generated image - 3D graphics used for specail effects
8 of 60
Codes and Conventions
A code is a network of signs which are culturally expected/shared. A convention is a method that is commonly accepted as tradition.
9 of 60
Concepts
Ideas that can be applied to a media text in order to understand it
10 of 60
Connotation
Meanings arrived through cultural experiences that a reader brings to the text
11 of 60
Convergance
The coming together of media technologies
12 of 60
Deck
The number of lines in a headline
13 of 60
Denotation
Refers to the simplest level of meaning
14 of 60
Editing
The process by which shots and sound are assembled into a finished narrative
15 of 60
Editorial
An expression of opionion by the newspaper editor that reflects the view of the owner
16 of 60
Establishing Shot
What is shown to let the viewer know where the action is set
17 of 60
Genre
classification that groups together media text of a particular type
18 of 60
Globalisation
The process by which he experience of everyday life is becoming standerdised around the world
19 of 60
Headline
Words in large type, found at the top of the sotry summarising it
20 of 60
Hybrid Genres
Texts which have elements of more than one genre (could create a subgenre)
21 of 60
Hyperlinks
Website links which take you to another part of the website or to a new website
22 of 60
Iconic
A sign which in some way resembles its object (looks/sounds like it)
23 of 60
Iconography
Particular signs we associate with particular genres
24 of 60
Ideology
The opionions/ beliefs of a particular group
25 of 60
Institutions
The organisations/companies that produce or distribute media products
26 of 60
Intertextuality
References within a text to another text. Its expected that the audience will recognise references
27 of 60
Lead
The first paragraph of a news story
28 of 60
Logo
The identifiying design used by a brand for recognition
29 of 60
Masthead
The top of the front page which gives yout the title of the newspaper aswell as publication date
30 of 60
Media Forms
Charecteristics of types of media products
31 of 60
Media Franchise
The capacity to extend the life of charecters/settings/trademarks by producing futher media products
32 of 60
Media Platforms
Technology through which we recieve media products
33 of 60
Media Products
TV/radio programmes, films, advertisements, websites and newspapers etc produced for audiences
34 of 60
Media Texts
Anything that has been constructed to appear in the media
35 of 60
Mediation
Process by which an institution/individual/technology comes between events that happen in the real world and the audience who receive this representation
36 of 60
Mise-en-scene
The composition of the shot
37 of 60
Narrative
The process by which stories are constructed by producers and understood by audiences
38 of 60
Network
TV broadcasting system made up of linked TV stations
39 of 60
News Values
Importances of certain stories over others
40 of 60
Niche Audience
The seperation of an audience into small segments, each with different tastes
41 of 60
Polysemic
More than one meaning
42 of 60
Post-modern
In society old certainties no longer apply, with globalisation and the internet, the cultural meanings of media constantly change
43 of 60
Product Placement
Including a product in sound/vision in return for cash/services
44 of 60
Protagonist
The main charecter in a film or any person at centre of a story
45 of 60
PSB
Public service broadcasting- broadcasting system whose duty to a democratic public is to inform, educate and entertain rather than make commercial profit
46 of 60
Readings
The understanding taken from and brought to the text by the audience
47 of 60
Repertoire of Elements
The number of codes and conventions (technical, symbolic, narrative and setting) from which a selection can b mae
48 of 60
Representation
Media texts are artificial versions of reality
49 of 60
Schedualing
The postioning of a programme within a schedule in attempt to keep audiences tuned in
50 of 60
Semiology/Semiotics
Meanings of signs
51 of 60
Shot
Image capturd by the camera, covering framing, postion and movement choices made by cinematographer
52 of 60
Stereotype
Standerdised mental image of a person/group/place/event
53 of 60
Strapline
A short statement that sums up a story in a newspaper/magazine in a few words. May appear within main headline
54 of 60
Synergy
The process through which a series of media products derived from the same text is promoted through eatch other
55 of 60
Target Audience
Specific group of people which a media text is directed
56 of 60
Transitions
The way in which shots and sounds/sequences of shots and sounds can be joined together to convey specific meaning
57 of 60
UGC
User generated content (tweets etc)
58 of 60
Viral Marketing
Encourgaed spreading of a message to others
59 of 60
Vox Pop
The voice of the people, short interviews gathering opinions of the public usually in a street
60 of 60

Other cards in this set

Card 2

Front

The measure of audiences viewing programmes/chanels

Back

Audience Share

Card 3

Front

Internet advert which contains a link to a different website

Back

Preview of the back of card 3

Card 4

Front

Page wide headline

Back

Preview of the back of card 4

Card 5

Front

How an institution/media product is promoted to create a certain perception for the public

Back

Preview of the back of card 5
View more cards

Comments

No comments have yet been made

Similar Media Studies resources:

See all Media Studies resources »See all Terminology resources »