Media

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Media institution
A formal organization that creates and distributes media texts. for example the BBC
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Media representation
The way in which the media "re-presents" the world around us in the form of signs and codes for audiences to read.
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Media audience
The recipients of a media text, or the people who are intended to read or watch or play or listen to it. A great deal of media studies work is concerned with the effects a text may have on an audience.
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Narrative
The way in which a story, or sequence of events, is put together within a text. All media texts have some sort of narrative, from a single photographic image to a sports report to a feature film. Narrative may be reduced to one simple equation which
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Ideology
This is a complex concept - in its basic form it is a set of ideas or beliefs which are held to be acceptable by the creators of a media text.
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denotation
Way in which meaning is created
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Connation
Way in which meaning is created
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Other cards in this set

Card 2

Front

The way in which the media "re-presents" the world around us in the form of signs and codes for audiences to read.

Back

Media representation

Card 3

Front

The recipients of a media text, or the people who are intended to read or watch or play or listen to it. A great deal of media studies work is concerned with the effects a text may have on an audience.

Back

Preview of the back of card 3

Card 4

Front

The way in which a story, or sequence of events, is put together within a text. All media texts have some sort of narrative, from a single photographic image to a sports report to a feature film. Narrative may be reduced to one simple equation which

Back

Preview of the back of card 4

Card 5

Front

This is a complex concept - in its basic form it is a set of ideas or beliefs which are held to be acceptable by the creators of a media text.

Back

Preview of the back of card 5
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