Media 19 theories 5.0 / 5 based on 1 rating ? Media StudiesTheoriesA2/A-levelOCR Created by: CamayCreated on: 31-03-19 20:34 Colonial ideology still informs attitudes about race and ethnicity today? Gilroy 1 of 18 Hall's theory about stereotyping which reduces people to recognisable characteristics Representation 2 of 18 Hooks and Van Zoonen's theory are called... Feminism 3 of 18 Butler - Gender is how we behave - repetition of behaviour that becomes naturalised Gender performativity 4 of 18 Gauntlett suggests that we have tools to shape our own ________ Identity 5 of 18 Neale's theory that generic codes and conventions are shared by producers and audiences through repetition Genre 6 of 18 Levi-Strauss - Structuralism Binary oppositions 7 of 18 It has become impossible to tell the difference between reality and stimulation, the new world of ____________ Hyper reality 8 of 18 What does the equilibrium need in order to reach a new equilibrium? Distruption 9 of 18 Theory about signs and signifiers, denotations and connotations Barthes 10 of 18 Bandura - The media can influence people direct reinforcement. Audiences copy aggressive behaviour Effects 11 of 18 Including the development of 'mean world syndrome' due to the repeated exposure to representations Gerbner Cultivation 12 of 18 Who said that the relationship between media and individuals have changed over the years? Shirky 13 of 18 Who said that fans actively create online communities and new creative forms in the media Jenkins 14 of 18 Whose theory is about encoding and decoding messages? Hall 15 of 18 Companies are purely about profit and power Curran and Seaton 16 of 18 Including vertical and horizontal intergration Hesmondhalgh 17 of 18 Livingstone and Lunt Regulation 18 of 18
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