Measuring the mind 0.0 / 5 ? PsychologyResearchUniversityOther Created by: LucindaCreated on: 16-04-14 16:05 Electroencephalography (EEG) Records brain's electrical activity 1 of 22 ERP Exposure and response prevention 2 of 22 Latency time of stimulus onset to provoked response 3 of 22 Amplitude Strength of provoked response 4 of 22 Magnetoencephalographhy (MEG) measures the magnetic fields produced by electrical activity in the brain 5 of 22 Assays measures the amount of substance in a samplel 6 of 22 Psychopharmacology study of chemical composition that can impact mood, behaviour of cognition 7 of 22 Stroop effect naming the color of the first set of words is easier and quicker than the second. 8 of 22 Electromyography (EMG) measures electrical activity in the muscles 9 of 22 Electrooculography (EOG) Used to measure general movement 10 of 22 3 ways to measure skin conductance Galvanic Skin Response (GSR) Electrodermal Response (EDR) Skin conductance resposne (SCR) 11 of 22 Plethysmography Measures changes in volume within an organ (air, blood) 12 of 22 3 Lie detector tests Pneumopgraph, GSR, Cardiophygmograph 13 of 22 Observation direct access to behaviour 14 of 22 Direct observation Quantitative, measure of frequency and intensity of behaviours, deception 15 of 22 Ecological validity degree to which observed behaviours reflect behaviours that occur in natural settings 16 of 22 'Going native' through unstructured observation Become too involved and join in with activities 17 of 22 Strenghts and weaknesses of structured observations Cause and effect, replication, control of external factors BUT artificial, demand characteristics, distort behaviour 18 of 22 Strengths and weaknesses of naturalistic observations Representative, BUT open to influence of extraneuous variables, invalid, not muchcontrol 19 of 22 1960's = Cognitive Psychology Neisser 20 of 22 Connectionist Approach emphasises the neural and mathematical bases of how internal mental processes take place 21 of 22 Information-Processing Approach emphasises that sequence of events occurring either in serial or in parallel 22 of 22
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