MAY 2016 Marketing First Half
- Created by: Mulenga
- Created on: 08-05-18 22:05
Other questions in this quiz
2. A brand name is part of the:
- c) Actual product
- a) Core product
- d) Core features of the product
- b) Augmented product
3. A product’s packaging is considered to be part of the:
- c) Actual product
- a) Core product
- d) Core features of the product
- b) Augmented product
4. Within the Product Life Cycle concept, when will the numbers of new customers entering a market start to decrease?
- b) Growth
- a) Introduction
- c) Maturity
- d) Decline
5. A direct-response information form found in a magazine advertisement that allows customers to send for more information has a primary objective of __________.
- b) Stimulating demand
- a) Encouraging product trial
- d) Identifying prospects
- c) Creating awareness
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