MAY 2016 Marketing First Half

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  • Created by: Mulenga
  • Created on: 08-05-18 22:05

1. 1. Advertising usually facilitates two-way communication with the audience 2. Advertising is personal 3. Advertising is relatively inexpensive compared to other promotional methods 4. Advertising can be used to build up a long-term image of a brand

  • d) 4
  • c) 1 & 2
  • a) 2, 3 & 4
  • b) 1, 2 & 3
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Other questions in this quiz

2. A brand name is part of the:

  • c) Actual product
  • a) Core product
  • d) Core features of the product
  • b) Augmented product

3. A product’s packaging is considered to be part of the:

  • c) Actual product
  • a) Core product
  • d) Core features of the product
  • b) Augmented product

4. Within the Product Life Cycle concept, when will the numbers of new customers entering a market start to decrease?

  • b) Growth
  • a) Introduction
  • c) Maturity
  • d) Decline

5. A direct-response information form found in a magazine advertisement that allows customers to send for more information has a primary objective of __________.

  • b) Stimulating demand
  • a) Encouraging product trial
  • d) Identifying prospects
  • c) Creating awareness

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