Other questions in this quiz

2. Kellogg's begins to sell its cereals in new markets after conducting extensive marketing research. After the cereal begins to appear in these new markets, the company increases its promotion expenditure to check competition. Kellogg's is in the _____

  • c) Growth
  • a) Adoption
  • d) Maturity
  • b) Introduction

3. Which of the following support a ‘repositioning’ strategy? 1. Increase advertising spend 2. Expand the product line 3. Increase prices to increase quality perceptions 4. Minimise costs to maximise profits

  • c) 2, 3 & 4
  • d) 1, 2 & 3
  • a) 3
  • b) 1

4. 1. Advertising usually facilitates two-way communication with the audience 2. Advertising is personal 3. Advertising is relatively inexpensive compared to other promotional methods 4. Advertising can be used to build up a long-term image of a brand

  • d) 4
  • a) 2, 3 & 4
  • b) 1, 2 & 3
  • c) 1 & 2

5. A brand name is part of the:

  • b) Augmented product
  • c) Actual product
  • d) Core features of the product
  • a) Core product

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