MAY 2016 Marketing First Half
- Created by: Mulenga
- Created on: 08-05-18 22:05
Other questions in this quiz
2. Often when a company introduces a new product or line extension, its promotion will focus on _______ in order to initiate the product-adoption process.
- d) Identifying prospects
- a) Creating awareness
- b) Stimulating demand
- c) Retaining loyal customers
3. Which of the following terms do not describe “Positioning”? 1. The location in which the product is sold 2. The location in which the product is consumed 3. The location of the product in the customer’s mind 4. The location that the product occupies
- d) None of them
- c) 3 only
- a) 1, 2 & 4
- b) 1, 3 & 4
4. Which of the following support a ‘repositioning’ strategy? 1. Increase advertising spend 2. Expand the product line 3. Increase prices to increase quality perceptions 4. Minimise costs to maximise profits
- d) 1, 2 & 3
- a) 3
- c) 2, 3 & 4
- b) 1
5. 1. Advertising usually facilitates two-way communication with the audience 2. Advertising is personal 3. Advertising is relatively inexpensive compared to other promotional methods 4. Advertising can be used to build up a long-term image of a brand
- d) 4
- c) 1 & 2
- a) 2, 3 & 4
- b) 1, 2 & 3
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