1. As they have never seen Europe or used the services of Jizo before, they were largely dependent on other customers' feedback and signals for service quality. Which of the following characteristics of service is highlighted in this instance?
a) Service variability
b) Service intangibility
c) Service inseparability
d) Service perishability
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Other questions in this quiz
2. A ‘Pull’ promotional strategy involves:
d) Promoting through intermediaries
b) Communicating directly to consumers
Obtaining a client’s consent to use a specific advert
c) Encouraging media owners to place your advert
3. ‘Target Marketing’ can be defined as:
b) A means of identifying sub-groups from the larger population based upon clearly identified common traits and characteristics
A means of selecting a sub-group from the larger population and directing all marketing efforts towards satisfying the needs of these people
a) A means of identifying the distinct profile of a portion of the population based upon a number of characteristics
A means of identifying the distinct profile of a portion of the population based upon a single characteristic
4. The primary benefit of database marketing is:
b) Greater profits
c) The enhancement of customer loyalty
Greater brand parity
d) Higher sales
5. The company's products are available to the public only through Greenleaf, a grocery chain with 38 stores in the country. What distribution strategy does Giant Beanstalks use?
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