Other questions in this quiz

2. ‘Integrated marketing communications’ is all about:

  • d) Consistency
  • a) Creativity
  • c) Innovativeness
  • b) Mutuality

3. Which of the following is true of strategic planning in a firm?

  • b) Strategic planning occurs at the business-unit, product, and market levels rather than a company-wide level
  • d) Strategic planning deals with adapting the firm to take advantage of opportunities in its changing environment
  • c) Strategic planning deals with maintaining the company's current business ventures
  • a) Strategic planning involves the formulation of supporting objectives for business units based on the company's mission statement

4. A consumer changing or twisting information when it is inconsistent with personal feelings or beliefs is known as _____________.

  • a) Selective exposure
  • d) Selective attention
  • b) Selective distortion
  • c) Selective retention

5. The process of putting marketing strategies into action is called:

  • c) Marketing auditing
  • b) Marketing control
  • a) Marketing implementation
  • d) The marketing action plan

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