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- Created by: Mulenga
- Created on: 07-05-18 19:06
1. “Price” enables the organisation to achieve which of the following outcomes?
- a) Revenue streams
- c) Demand management
- d) All of the above
- b) Profit
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Other questions in this quiz
2. ‘Integrated marketing communications’ is all about:
- d) Consistency
- a) Creativity
- c) Innovativeness
- b) Mutuality
3. Which of the following is true of strategic planning in a firm?
- b) Strategic planning occurs at the business-unit, product, and market levels rather than a company-wide level
- d) Strategic planning deals with adapting the firm to take advantage of opportunities in its changing environment
- c) Strategic planning deals with maintaining the company's current business ventures
- a) Strategic planning involves the formulation of supporting objectives for business units based on the company's mission statement
4. A consumer changing or twisting information when it is inconsistent with personal feelings or beliefs is known as _____________.
- a) Selective exposure
- d) Selective attention
- b) Selective distortion
- c) Selective retention
5. The process of putting marketing strategies into action is called:
- c) Marketing auditing
- b) Marketing control
- a) Marketing implementation
- d) The marketing action plan
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