MAY 2015 Marketing Second Half

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  • Created by: Mulenga
  • Created on: 07-05-18 18:19

1. Successful business organisations should take actions to convert internal weaknesses into ____ and external threats into ____.

  • d) Strengths; opportunities
  • c) Strengths; core competencies
  • a) Core competencies; strengths
  • b) Opportunities; strengths
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Other questions in this quiz

2. Which of the following is NOT one of the psychological criteria used by customers to evaluate products?

  • a) Self-image
  • c) Risk reduction
  • b) Durability
  • d) Pleasure

3. Maybelline used Sarah Michelle Gellar, an actress, to endorse a new range of cosmetics. This message execution style is referred to as ________.

  • a) Personality symbol
  • d) Image
  • c) Testimonial evidence
  • b) Lifestyle

4. Stores such as ALDI, LIDL, and Primark use ________ positioning.

  • b) More for less
  • c) Same for less
  • d) More for more
  • a) More for the same

5. Which of the following statements is INCORRECT?

  • b) Marketing strategy should be consistent with both the business-unit and corporate strategies.
  • d) Strategic planning begins at the corporate level and proceeds through business-unit and marketing levels.
  • c) Strategic planning begins at the marketing level and proceeds through business-unit and corporate levels.
  • a) Of the three levels of planning, corporate strategy is the broadest.


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