A market segment that is large or profitable enough to serve is ________.
a) Substantial
1 of 8
In market research, a dichotomous question is?
b) One which allows only two choices
2 of 8
An organisation's business goals should be derived from its
a) Mission statement
3 of 8
In terms of external search for information in a purchase decision, need for cognition is:
d) A personality characteristic an individual displays when he or she engages in and enjoys mental activities
4 of 8
Consumers learn about new products for the first time and make the decision to buy them during the ________.
b) Adoption process
5 of 8
What is the term given to illustrate when demand DOES NOT change in response to a change in price?
c) Price inelasticity
6 of 8
Most business purchases can be classified as belonging to one of three types:
b) Modified rebuy, new-task, or straight rebuy
7 of 8
When Garden Hotel wants to have at least 90% of its customers indicating they had a memorable and satisfying experience at the hotel, this is an example of:
b) A marketing objective
8 of 8
Other cards in this set
Card 2
Front
In market research, a dichotomous question is?
Back
b) One which allows only two choices
Card 3
Front
An organisation's business goals should be derived from its
Back
Card 4
Front
In terms of external search for information in a purchase decision, need for cognition is:
Back
Card 5
Front
Consumers learn about new products for the first time and make the decision to buy them during the ________.
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