MAY 2015 Marketing Fourth

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  • Created by: Mulenga
  • Created on: 07-05-18 19:26
A market segment that is large or profitable enough to serve is ________.
a) Substantial
1 of 8
In market research, a dichotomous question is?
b) One which allows only two choices
2 of 8
An organisation's business goals should be derived from its
a) Mission statement
3 of 8
In terms of external search for information in a purchase decision, need for cognition is:
d) A personality characteristic an individual displays when he or she engages in and enjoys mental activities
4 of 8
Consumers learn about new products for the first time and make the decision to buy them during the ________.
b) Adoption process
5 of 8
What is the term given to illustrate when demand DOES NOT change in response to a change in price?
c) Price inelasticity
6 of 8
Most business purchases can be classified as belonging to one of three types:
b) Modified rebuy, new-task, or straight rebuy
7 of 8
When Garden Hotel wants to have at least 90% of its customers indicating they had a memorable and satisfying experience at the hotel, this is an example of:
b) A marketing objective
8 of 8

Other cards in this set

Card 2

Front

In market research, a dichotomous question is?

Back

b) One which allows only two choices

Card 3

Front

An organisation's business goals should be derived from its

Back

Preview of the front of card 3

Card 4

Front

In terms of external search for information in a purchase decision, need for cognition is:

Back

Preview of the front of card 4

Card 5

Front

Consumers learn about new products for the first time and make the decision to buy them during the ________.

Back

Preview of the front of card 5
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