MAY 2015 Marketing First Half

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  • Created by: Mulenga
  • Created on: 07-05-18 18:09

1. If 50% of the population are males and 50% females and an interviewer is asked to undertake a survey outside the university on a Friday at 3.00pm selecting males and females based on this split, this is an example of:

  • b) Quota sampling
  • c) Random sampling
  • Stratified random sampling
  • d) Convenience sampling
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Other questions in this quiz

2. Consumers today receive commercial messages from a broad range of sources. However, consumers ________ the way marketers do.

  • d) Never pay attention to sales promotions
  • a) Don't care about buzz marketing
  • b) Don't distinguish between message sources
  • c) Block out all media messages

3. Which of the following statements about break-even analysis is true?

  • It is a technique used to calculate fixed costs.
  • It determines the amount of retained earnings a company will have during a given accounting period
  • It is calculated by using variable costs, the unit price, and fixed costs
  • b) It is used to determine how much production experience a company must have in order to achieve desired efficiencies.

4. Having gathered a great deal of information, he has finally narrowed down his choices to three systems: Waterbags for Roadies, Supertanker Hydropacks, and Fast Water. Robert is in the ________ stage of the buying decision process.

  • a) Information search
  • c) Evaluation of alternatives
  • b) Need recognition
  • d) Product trial

5. A university enrolled 200 graduate students in the Autumn semester 2013. The enrolment rate was only slightly affected following a 12% hike in tuition fee. This illustrates a(n)________ demand

  • a) Derived
  • c) Inelastic
  • b) Negative
  • d) Highly elastic


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