MAY 2015 Marketing First Half

  • Created by: Mulenga
  • Created on: 07-05-18 18:09

1. If 50% of the population are males and 50% females and an interviewer is asked to undertake a survey outside the university on a Friday at 3.00pm selecting males and females based on this split, this is an example of:

  • b) Quota sampling
  • c) Random sampling
  • Stratified random sampling
  • d) Convenience sampling
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Other questions in this quiz

2. In the case of services, captive product pricing is called ________ pricing

  • a) Segmented
  • c) Optional product
  • d) Two-part
  • b) By-product

3. Seth Hoffman's chain of travel agencies has identified the lesbian, gay, bisexual, and transgender community as a growing market that spends an increasing percentage of its income on travel. Which of the following would be the LEAST effective

  • d) Implement a mass marketing campaign
  • c) Place specially-targeted ads in gay-themed publications
  • Position his agency as focused on specialised experiences
  • b) Advertise on television network aimed at gays and lesbians and their friends and family

4. Consumers today receive commercial messages from a broad range of sources. However, consumers ________ the way marketers do.

  • c) Block out all media messages
  • b) Don't distinguish between message sources
  • a) Don't care about buzz marketing
  • d) Never pay attention to sales promotions

5. The percentage of a market which actually buys a specific product from a specific company is referred to as that product's __________.

  • a) Strategic segment
  • d) Market position
  • c) Market share
  • b) Target market


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