Mass Tourism Case Study

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What is the case study for mass tourism? How many visitors does it get?
Kenya, 700 000 per year
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Why do people visit?
Tribal Culture, wildlife- incl. 'the big five' (lion, elephant,leopard,buffalo and rhino), warm climate, beautiful scenery
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What positive ECONOMIC impacts has this had?
Tourism is 15% of the country's GNP, in 2003 about 219 000 people worked in the tourism industry
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What negative ECONOMIC impacts has this had?
Only 15% of the money goes to locals, the rest goes to big companies
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What positive SOCIAL impacts has this had?
The culture and customs of the native Maasai tribe are preserved due to tourist displays etc.
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What negative SOCIAL impacts has this had?
Some Maasai tribespeople were forced off their land to create National parks for tourists, some Muslim people in Kenya are offended by the tourists clothing
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What positive ENVIRONMENTAL impacts has this had?
There are 23 National Parks in Kenya -e.g Nairobi National Park, tourists have to pay entry fees used to maintain parks and protect wildlife
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What negative ENVIRONMENTAL impacts has this had?
Safari vehicles have destroyed vegetation, cheetahs hunting habits have changed to avoid the crowds, coral reefs in the Malindi Marine National Park have been damaged by tourists boats
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How is Kenya trying to reduce these impacts?
Walking or horse back tours are being promoted, alternative activities like climbing/white water rafting offered
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How is Kenya trying to maintain tourism?
The Tourist Board and the Ministry of Tourism launched an advertising campaign in Russia called MAGICAL KENYA, Kenya Wildlife Service is planning to build airstrips in Ruma NP and Mount Elgon NP
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How is Kenya trying to maintain tourism?
£8 million plans to improve roads, bridges etc. Visa fees for adults cut by 50% in 2009 and scrapped for children under 16 encouraging more people/families
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Card 2

Front

Why do people visit?

Back

Tribal Culture, wildlife- incl. 'the big five' (lion, elephant,leopard,buffalo and rhino), warm climate, beautiful scenery

Card 3

Front

What positive ECONOMIC impacts has this had?

Back

Preview of the front of card 3

Card 4

Front

What negative ECONOMIC impacts has this had?

Back

Preview of the front of card 4

Card 5

Front

What positive SOCIAL impacts has this had?

Back

Preview of the front of card 5
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