Mass Media flashcards 2014 2.0 / 5 based on 2 ratings ? SociologyMass mediaGCSEAQA Created by: ConnorCreated on: 21-04-13 12:47 mass media forms of communication that reach large number of audiences 1 of 18 tabloid low cost popular newspapers providing celeb gossip and sport 2 of 18 broadsheet a bigger, more formal, newspaper with current affiars 3 of 18 covergence technology technology that has devolved over time that brigs together different types of mass media 4 of 18 digital divide division or a group between those who have access to new media and those of havent 5 of 18 citizen jounralist a normal member of the public capturing a story/image 6 of 18 new techology modern technology that people use to receive news 7 of 18 old technology traditional technology that has been around for over a 100 years 8 of 18 gender socilazation the way males and females learn to become masculine and feminine 9 of 18 conglomerate a huge co-oraption or company formed by merging of different firms 10 of 18 the hypodermic syringe the idea that audiences receive daily injections from the media 11 of 18 gatekeepers the programme controllers, editors, journalists and owners of the media 12 of 18 politcal socilization the process in which we learn political values 13 of 18 the uses and gratifications approach the way we as members of the audience use the media 14 of 18 agenda setting tells us what the most relevant issues and what is not 15 of 18 norm referencing describes the way in which the news media outlines the acceptable boundires of behaviour 16 of 18 moral panic a media fuelled over reaction to social events 17 of 18 amplication of deviance the process where by the social reaction to deviance 18 of 18
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