Mass media flash cards 0.0 / 5 ? SociologyMass mediaGCSEAQA Created by: Linda MoronfoluCreated on: 19-02-14 13:14 Why would a sociologist argue that we do not democratically elect who is in power? We are politically socialized to choose who is advertised more or deterred of voting due to slander. 1 of 8 How has the media portayl of women changed? More female protagonists portrayed. Women are shown to be dual earners, and heads of households. 2 of 8 How are women portrayed negaively by the media? Working women are shown to be unstable, unattractive and unfulfilled. Female promiscuity as opposed to male promiscuity portrayed negitively/ 3 of 8 What is identity? Identity is the way people see us. Some sociologists argue that this perception has now become about the brands/material possessions we have. 4 of 8 How can media impact identity? Media can enforce a stereotype, so you act to fulfill it, hence changing the way you act, and how people see you. (Identity). 5 of 8 What is the hypodermic needle theory? We are all helpless to media influence, and it injects it's messages into us. 6 of 8 What criticisms are there of the hypodermic syringe theory? Outdated. No every does as media says. It does not take in account to different interpretations. 7 of 8 What is the mass media? A means of public communication reaching a large audience 8 of 8
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