Mass media flash cards

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Why would a sociologist argue that we do not democratically elect who is in power?
We are politically socialized to choose who is advertised more or deterred of voting due to slander.
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How has the media portayl of women changed?
More female protagonists portrayed. Women are shown to be dual earners, and heads of households.
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How are women portrayed negaively by the media?
Working women are shown to be unstable, unattractive and unfulfilled. Female promiscuity as opposed to male promiscuity portrayed negitively/
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What is identity?
Identity is the way people see us. Some sociologists argue that this perception has now become about the brands/material possessions we have.
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How can media impact identity?
Media can enforce a stereotype, so you act to fulfill it, hence changing the way you act, and how people see you. (Identity).
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What is the hypodermic needle theory?
We are all helpless to media influence, and it injects it's messages into us.
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What criticisms are there of the hypodermic syringe theory?
Outdated. No every does as media says. It does not take in account to different interpretations.
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What is the mass media?
A means of public communication reaching a large audience
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Other cards in this set

Card 2

Front

How has the media portayl of women changed?

Back

More female protagonists portrayed. Women are shown to be dual earners, and heads of households.

Card 3

Front

How are women portrayed negaively by the media?

Back

Preview of the front of card 3

Card 4

Front

What is identity?

Back

Preview of the front of card 4

Card 5

Front

How can media impact identity?

Back

Preview of the front of card 5
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