Mass Media Definitions 0.0 / 5 ? SociologyMass MediaA2/A-levelAQA Created by: MollyCreated on: 05-12-13 19:14 Market Mechanism of the Media Pluralist Arguement that media content is determined by audiences through supply and demand. 1 of 41 Old Media Analogue media e.g. Cinema, TV and print. 2 of 41 New Media Digital Media e.g Internet, PCs and digital TV. 3 of 41 Ideological State Apparatus (ISA) A collection of institutions that transmit ideology that supports the existing social arrangements. 4 of 41 Legitimation Making the system seem just and fair. 5 of 41 Hegemony The ideological control that the ruling-class elite have over the masses.The dominant set of ideas and values. 6 of 41 False Consciousness The illusion instilled into the working class that the capitalist sytem is fair for everyone in society. 7 of 41 Mass Culture Comtemporary culture as the product of capitalism, mass production and the mass media. 8 of 41 Popular Culture The view that contemporary culture is the product of interaction between mass culture and other cultural forms such as high culture and folk culture. 9 of 41 Globalisation Increased world interconnectedness through the flow of nations, people. ideas, technology and culture in general. 10 of 41 Cultural Imperialism When the cultural output of one region dominates the cultural output of other regions, especially the aggressive promotion of western culture. 11 of 41 Public Sphere A real or virtual place where people come together as equal participantsin democratic discussions. 12 of 41 News Values The criteria used by journalists and editors to decide if a story is newsworthy. 13 of 41 Dumbing Down The idea tha news hasbecome more populist and more sensational, less inelligent and less informative. 14 of 41 Narrative The idea that news stories should havea beginning, middle and end. Journalists and editors try to fit stories into this strcture. 15 of 41 News Management The way that governments and otherstry to manipulate the presentation of news to show themselves in a favourable light. 16 of 41 News Diary A journalist's planner of future newsworthy events. 17 of 41 Social Construct Something that is defined by society and that changes according to time and place. 18 of 41 Homogeneous Audience An assumption that audiences have common social characteristics andreac in similar ways to media texts. 19 of 41 Social Networks Groups of people such as friends and family, who influence our uses and interpretations of media texts. 20 of 41 Transnational Corporation (TNC) A large business with operations and outlets in a range of countries. 21 of 41 Cross-media Ownership When a company owns a range of media forms, such as TV and newspapers. 22 of 41 Media Conglomerate An organisationthat owns large numbers of companies in various mass media such as television, radio, publishing and film 23 of 41 Vertical Integration When a media company controls every stage of media production, e.g. it makes and broadcast TV programmes. 24 of 41 Synergy Integration of different media forms. 25 of 41 Opinion Leaders Influential individuals in social networks. 26 of 41 Heterogeneous Audience A view that audiences have very different social characteristics and react differently to media texts. 27 of 41 Homogeneous Audience An assumption that audiences have common social characteristics and react in similar ways to media texts. 28 of 41 Moral Panic When society reacts against percieved deviance, because of media representations. 29 of 41 Secondary Deviance When crackdowns on deviance produce further deviance in response to action by police and others. 30 of 41 Deviancy Amplification When the actions of the media or police cause more crime to be detected or committed. 31 of 41 Scapegoat A group blamed for the problems of society. 32 of 41 Stereotype A preconcieved, standardised and oversimplified impression of the characteristics which typify a person, social group or situation. 33 of 41 Patriachal Male dominance of society, and the means by which this is transmitted from generation to generation, e.g. the media. 34 of 41 Reception Analysis An analysis of how people interpret and use media texts in different ways. 35 of 41 Tokenism The inclusion of a figure who may be black, female, gay, a minority, into a media text to show that the text is not racist, sexist etc. 36 of 41 Camp Depiction of gay people as effeminate, mincing men with high voices. 37 of 41 Heterosexual Gaze The idea that homosexual issues are presented by the media from a heterosexual viewpoint. 38 of 41 Technological Determinism The concept that a society's technology determines its cultural values, social structure or history. 39 of 41 Interactivity When audiences and participants play an active role in creating and responding to media content. 40 of 41 Virtual Community A community that is formed through digital interaction and that has no physical existence. 41 of 41
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