mass media

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  • Created by: trushaa
  • Created on: 18-03-14 20:07
Marxist
the owners of the media control its content. they don't have everyday media items but employ editors and managers who support same view. few powerful corporations and individuals own the media they make their money through the capitalist system.
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Functionalist
functionalists think the mass media is an agency of socialization and helps to integrate people by communicating the common values, norms and aspiration of society; in the sense it performs complementary functions to the family and education.
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Pluralists
New media, people are more involved through new media e.g. internet is more diverse, people are able to use media more freely. media content is determined by audiences through supply and demand. diversity such as Facebook, twitter.
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Herbert Marcuse
A member of the Frankfurt school of Philosophers argue that the masses are given false consciousness by the media. consumerism becomes the meaning of life i.e. through soaps and bland comedies.
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Anthony Giddens (1999)
The communist bloc in eastern Europe was seriously undermined by success to western media. the internet & mobile phones could produce the greatest changes of all. they are not subject to the same degree of vertical control.
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Berlusconi
He used his dominance of the Italian media to forza Italia, a right wing political party which defeated the left in the general elections of 1992, 2001, 2007 even though he has faced corruption charges
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Card 2

Front

functionalists think the mass media is an agency of socialization and helps to integrate people by communicating the common values, norms and aspiration of society; in the sense it performs complementary functions to the family and education.

Back

Functionalist

Card 3

Front

New media, people are more involved through new media e.g. internet is more diverse, people are able to use media more freely. media content is determined by audiences through supply and demand. diversity such as Facebook, twitter.

Back

Preview of the back of card 3

Card 4

Front

A member of the Frankfurt school of Philosophers argue that the masses are given false consciousness by the media. consumerism becomes the meaning of life i.e. through soaps and bland comedies.

Back

Preview of the back of card 4

Card 5

Front

The communist bloc in eastern Europe was seriously undermined by success to western media. the internet & mobile phones could produce the greatest changes of all. they are not subject to the same degree of vertical control.

Back

Preview of the back of card 5
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