MASS MEDIA


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  • Created by: dan_e_
  • Created on: 18-11-13 16:29
What is the Hypodermic syringe?
The idea that the media has a power over the audience, and it can control and persuade people as it directly injects information and it determines our behaviour.This is a immediate effect and shows that the media can control us.
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What does the word Convergence mean?
Convergence – when you can access the information you want on one device
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What evidence is there to back up the Hypodermic Syringe model?
Bandura- children who watched violence were more likely to hit the doll with a mallet. Jamie Buldger- two kids were influenced by scary films such as child play and this made them perform the scenes that they had seen on a young child.
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What argument is used against the Hypodermic Syringe Model ?
The uses and gratification approach
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What is the Uses and Gratification approach?
The media does not use us; we use the media. We use the media to satisfy our needs and seek gratification, we watch certain programs to do this.
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what are the five factors in the Uses and Gratification approach?
- Information e.g. wildlife programmes - Personal Identity e.g. religious TV - Personal relationships e.g. Jeremy Kyle - Entertainment e.g. Big Brother - Diversion/Escapism e.g. soaps
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What is the Decoding approach?
We use the media to support our views we already have, this can depend on many factors such as: gender,ethnicity,age and social class.
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What does the word Cathartic mean?
providing psychological relief through the open expression of strong emotions; causing catharsis. "crying is a cathartic release"
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What is Moral Panic?
the false worry about people and deviance/crime in society fuelled by the media
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What is the Deviance Amplification Model?
Where a small story is exaggerated and distorted by the media, it can lead to certain groups being called Folk Devils and be stereotyped and also a moral panic can occur all because the media sensationalise the story, this can make the story bigger.
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What does the word sensationalise mean?
the presentation of stories in a way that is intended to provoke public interest or excitement, at the expense of accuracy.
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What does the media reinforce and how ?
Gender roles - Children’s programmes & adverts Patriarchy - Soaps & music videos Political socialisation - Debates & the news Glamorisation of violence - Soaps & video games Hegemonic masculinity - Competition between men & soaps Stereotypes - Soaps
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What does the word identity mean ?
who you are as a person; this can be influenced by what we see in the media as, nowadays, people use the media to confirm and explore their identities. The media shapes our views on what we should be consuming and what we should be like.
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What is political Socialisation?
our learning of political values, beliefs and preferences
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What is the Pluralist Approach ?
A range of interests exist in society and no single group dominates,Media represents a range of different interests within society,Newspapers only give the audience what they want to receive, plus audience can choose what they want to see
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What is the Conflict Approach?
Society is based on conflicting interests between different groups, Owners of the media are part of a minority who use their power to influence opinions in their own best interests, - Press owners have intervened directly to control content,
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What is Agenda setting ?
the media can focus attention on some issues and ignore others. They don’t tell us what to think but what to think about. This can affect political views and voting habits. Those who decide what makes the news are gatekeepers they have the power
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Other cards in this set

Card 2

Front

What does the word Convergence mean?

Back

Convergence – when you can access the information you want on one device

Card 3

Front

What evidence is there to back up the Hypodermic Syringe model?

Back

Preview of the front of card 3

Card 4

Front

What argument is used against the Hypodermic Syringe Model ?

Back

Preview of the front of card 4

Card 5

Front

What is the Uses and Gratification approach?

Back

Preview of the front of card 5
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