The ability to adapt rapidly to extreme change A distaste or downright loathing of tradition, repetition, and routine A tendency to become bored quickly with old things Use of media to rebel against the system ie student protests gathered support using fa
Neophiliacs
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It runs parallel to the argument that today's youth are some how less moral than those from the past Media is dumbed down We have the illusion of choice, but the reality is that a lot of channels run cheap programmes such as re runs of ‘Friends’ and
It’s not so new, quality has declined & interactivity is an illusion
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What age group used the new media the most?
16-24 year olds as they have grown up with it and become reliant on it
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How do neophiliacs view the new media?
They are excited by it believing it to be a good thing.
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What is the ‘traditional media’?
Terrestrial TV, Radio 1 & 2 & newspapers
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What is a major problem with the internet?
Lack of regulation
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Who argues that there has been a decline in quality of the media?
Cultural pessimists – they say that TV is full of repeats, reality TV & cheap American imports
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Cultural effects
Resist messages based on their ethnicity, background or race
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What is the ‘new media’?
Digital media, Sky, internet, DVD recorders, mobile phones, IPods & interactive computer games like X-box.
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It runs parallel to the argument that today's youth are some how less moral than those from the past Media is dumbed down We have the illusion of choice, but the reality is that a lot of channels run cheap programmes such as re runs of ‘Friends’ and
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