Mass Media: The New Media

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1. What does dispersal mean?

  • consumers have an opportunity to engage/interact with the media creating their own material, customising viewing to their own wishes with much greater choice than traditional media
  • media become less centralised - huge growth of media product of all kinds which have become part of everyday life - routine of using internet for shopping/fb shows how media has penetrated into fabric of everyday life
  • links that form a web of connections to other bits of info which give users a way of searching, interacting with and customising the media for their own use
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2. Who believes that the new media widens consumer choice, creates more participation, more democracy, more access to high culture, world becomes a global village and social life and interaction are enhanced?

  • Optimists
  • Pessimists
  • Lister

3. What does digitality mean?

  • Using computers where all data is converted into numbers which can be stored, distributed and picked up via screen based products such as mobile phones
  • consumers have an opportunity to engage/interact with the media creating their own material, customising viewing to their own wishes with much greater choice than traditional media
  • links that form a web of connections to other bits of info which give users a way of searching, interacting with and customising the media for their own use

4. What does "widening consumer choice" mean?

  • now a far wider range of news sources and it is no longer just the large media corporations who have the vast opp to communicate with people - online campaigns can influence traditional media content as newspapers find it difficult to ignore campaign
  • now hundreds of digital, cable and satellite TV channels, websites and online newspapers for people to choose from
  • interactive digital, TV, blogging, video and photo sharing websites and social networking sites all give consumers more opportunity to participate in the production of media content

5. What does interactivity mean?

  • people able to create imaginary identities using communication and networking sites, this can also refer to second life which in places like Japan has become part of everyday culture
  • consumers have an opportunity to engage/interact with the media creating their own material, customising viewing to their own wishes with much greater choice than traditional media
  • media has become less centralised - huge growth of media products of all kinds which have become part of everyday life - routine of using internet for shopping/fb etc shows how media penetrated into fabric of everyday life

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