Mass Media: The New Media

1. What does "more media user participation" mean?

electronic mass media has collapsed space and time barriers in human communication - the way electronic media enables people to interact on a global scale means the world has become like one village or community
interactive digital, TV, blogging, video and photo sharing websites and social networking sites all give consumers more opportunity to participate in the production of media content
everyone now has access to huge amounts of information and high culture which were formally limited to educational elites

1 of 15

links that form a web of connections to other bits of info which give users a way of searching, interacting with and customising the media for their own use
Using computers where all data is converted into numbers which can be stored, distributed and picked up via screen based products such as mobile phones
media become less centralised - huge growth of media product of all kinds which have become part of everyday life - routine of using internet for shopping/fb shows how media has penetrated into fabric of everyday life

new media particularly satellite TV has led to the westernisation of other cultures
poorer quality media content with dumbing down to attract large audiences, celebrity culture replaces serious programming, endless repeats
not everyone has access to new media - digital divide between those who can and can't afford the infrastructure to support access to pay to view satellite channels, computers and internet

links that form a web of connections to other bits of info which give users a way of searching, interacting with and customising the media for their own use
Using computers where all data is converted into numbers which can be stored, distributed and picked up via screen based products such as mobile phones
consumers have an opportunity to engage/interact with the media creating their own material, customising viewing to their own wishes with much greater choice than traditional media