Mass Media: The New Media

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1. What does interactivity mean?

  • consumers have an opportunity to engage/interact with the media creating their own material, customising viewing to their own wishes with much greater choice than traditional media
  • media has become less centralised - huge growth of media products of all kinds which have become part of everyday life - routine of using internet for shopping/fb etc shows how media penetrated into fabric of everyday life
  • people able to create imaginary identities using communication and networking sites, this can also refer to second life which in places like Japan has become part of everyday culture
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2. What does hypertextuality mean?

  • media become less centralised - huge growth of media product of all kinds which have become part of everyday life - routine of using internet for shopping/fb shows how media has penetrated into fabric of everyday life
  • links that form a web of connections to other bits of info which give users a way of searching, interacting with and customising the media for their own use
  • Using computers where all data is converted into numbers which can be stored, distributed and picked up via screen based products such as mobile phones

3. What does virtuality mean?

  • media become less centralised - huge growth of media product of all kinds which have become part of everyday life - routine of using internet for shopping/fb shows how media has penetrated into fabric of everyday life
  • people able to create imaginary identities using communication and networking sites, this can also refer to second life which in places like Japan has become part of everyday culture
  • Using computers where all data is converted into numbers which can be stored, distributed and picked up via screen based products such as mobile phones

4. Who came up with these 5 concepts: Digitality, Interactivity, Hypertextuality, Dispersal and Virtuality?

  • Pessimists
  • Lister
  • Optimists

5. Who believed that the new media created media imperialism, lack of regulation, no increase in consumer choice, undermining of human relationships and communications and the digital divide?

  • pesismists
  • optimists
  • lister

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