Mass Media: The New Media

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1. Who believes that the new media widens consumer choice, creates more participation, more democracy, more access to high culture, world becomes a global village and social life and interaction are enhanced?

  • Lister
  • Optimists
  • Pessimists
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2. What does "media imperialism" mean?

  • new media particularly satellite TV has led to the westernisation of other cultures
  • global nature of new media makes it harder for national bodies like Ofcom to regulate content - lead to bias, ***********, violence and racism going unchecked
  • poorer quality media content with dumbing down to attract large audiences, celebrity culture replaces serious programming, endless repeats

3. What does "social life and social interaction is enhance"?

  • now hundreds of digital, cable and satellite TV channels, websites and online newspapers for people to choose from
  • new media opened up new channels for communication and interaction, enhancing/supplementing existing face to face interactions, achieved in following ways: alternative identities, people stay in touch via email when away, social networking lost conn
  • interactive digital, TV, blogging, video and photo sharing websites and social networking sites all give consumers more opportunity to participate in the production of media content

4. What does dispersal mean?

  • media become less centralised - huge growth of media product of all kinds which have become part of everyday life - routine of using internet for shopping/fb shows how media has penetrated into fabric of everyday life
  • links that form a web of connections to other bits of info which give users a way of searching, interacting with and customising the media for their own use
  • consumers have an opportunity to engage/interact with the media creating their own material, customising viewing to their own wishes with much greater choice than traditional media

5. What does virtuality mean?

  • people able to create imaginary identities using communication and networking sites, this can also refer to second life which in places like Japan has become part of everyday culture
  • Using computers where all data is converted into numbers which can be stored, distributed and picked up via screen based products such as mobile phones
  • media become less centralised - huge growth of media product of all kinds which have become part of everyday life - routine of using internet for shopping/fb shows how media has penetrated into fabric of everyday life

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