Mass Media: The New Media

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1. What does "more media user participation" mean?

  • interactive digital, TV, blogging, video and photo sharing websites and social networking sites all give consumers more opportunity to participate in the production of media content
  • everyone now has access to huge amounts of information and high culture which were formally limited to educational elites
  • electronic mass media has collapsed space and time barriers in human communication - the way electronic media enables people to interact on a global scale means the world has become like one village or community
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2. What does "more access to high culture" mean?

  • now hundreds of digital, cable and satellite TV channels, websites and online newspapers for people to choose from
  • everyone now has access to huge amounts of information and high culture which were formally limited to educational elites
  • new media opened up new channels for communication and interaction, enhancing/supplementing existing face to face interactions, achieved in following ways: alternative identities, people stay in touch via email when away, social networking lost conn

3. What does "the world becomes a global village" mean?

  • everyone now has access to huge amounts of information and high culture which were formally limited to educational elites
  • electronic mass media has collapsed space and time barriers in human communication - the way electronic media enables people to interact on a global scale means the world has become like one village or community
  • interactive digital, TV, blogging, video and photo sharing websites and social networking sites all give consumers more opportunity to participate in the production of media content

4. Who believed that the new media created media imperialism, lack of regulation, no increase in consumer choice, undermining of human relationships and communications and the digital divide?

  • pesismists
  • optimists
  • lister

5. What does "the lack of regulation" mean?

  • not everyone has access to new media - digital divide between those who can and can't afford the infrastructure to support access to pay to view satellite channels, computers and internet
  • global nature of new media makes it harder for national bodies like Ofcom to regulate content - lead to bias, ***********, violence and racism going unchecked
  • will be an increase in social isolation with people losing the ability to communicate in the real world as they become wrapped up in solitary electronic media

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