Mass Media: The New Media

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1. What does "media imperialism" mean?

  • new media particularly satellite TV has led to the westernisation of other cultures
  • global nature of new media makes it harder for national bodies like Ofcom to regulate content - lead to bias, ***********, violence and racism going unchecked
  • poorer quality media content with dumbing down to attract large audiences, celebrity culture replaces serious programming, endless repeats
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2. What does "the digital divide" mean?

  • global nature of new media makes it harder for national bodies like Ofcom to regulate content - lead to bias, ***********, violence and racism going unchecked
  • not everyone has access to new media - digital divide between those who can and can't afford the infrastructure to support access to pay to view satellite channels, computers and internet
  • new media particularly satellite TV has led to the westernisation of other cultures

3. What does "the undermining of human relationships and communications" mean?

  • poorer quality media content with dumbing down to attract large audiences, celebrity culture replaces serious programming, endless repeats
  • will be an increase in social isolation with people losing the ability to communicate in the real world as they become wrapped up in solitary electronic media
  • global nature of new media makes it harder for national bodies like Ofcom to regulate content - lead to bias, ***********, violence and racism going unchecked

4. What does interactivity mean?

  • consumers have an opportunity to engage/interact with the media creating their own material, customising viewing to their own wishes with much greater choice than traditional media
  • media has become less centralised - huge growth of media products of all kinds which have become part of everyday life - routine of using internet for shopping/fb etc shows how media penetrated into fabric of everyday life
  • people able to create imaginary identities using communication and networking sites, this can also refer to second life which in places like Japan has become part of everyday culture

5. What does "more media user participation" mean?

  • interactive digital, TV, blogging, video and photo sharing websites and social networking sites all give consumers more opportunity to participate in the production of media content
  • everyone now has access to huge amounts of information and high culture which were formally limited to educational elites
  • electronic mass media has collapsed space and time barriers in human communication - the way electronic media enables people to interact on a global scale means the world has become like one village or community

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