Mass Media: The New Media

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1. What does "more media user participation" mean?

  • interactive digital, TV, blogging, video and photo sharing websites and social networking sites all give consumers more opportunity to participate in the production of media content
  • everyone now has access to huge amounts of information and high culture which were formally limited to educational elites
  • electronic mass media has collapsed space and time barriers in human communication - the way electronic media enables people to interact on a global scale means the world has become like one village or community
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2. What does "greater democracy" mean?

  • electronic mass media has collapsed space and time barriers in human communication - the way electronic media enables people to interact on a global scale means the world has become like one village or community
  • now a far wider range of news sources and it is no longer just the large media corporations who have the vast opp to communicate with people - online campaigns can influence traditional media content as newspapers find it difficult to ignore campaign
  • new media opened up new channels for communication and interaction, enhancing/supplementing existing face to face interactions, achieved in following ways: alternative identities, people stay in touch via email when away, social networking lost conn

3. Who believes that the new media widens consumer choice, creates more participation, more democracy, more access to high culture, world becomes a global village and social life and interaction are enhanced?

  • Optimists
  • Pessimists
  • Lister

4. What does "widening consumer choice" mean?

  • now a far wider range of news sources and it is no longer just the large media corporations who have the vast opp to communicate with people - online campaigns can influence traditional media content as newspapers find it difficult to ignore campaign
  • now hundreds of digital, cable and satellite TV channels, websites and online newspapers for people to choose from
  • interactive digital, TV, blogging, video and photo sharing websites and social networking sites all give consumers more opportunity to participate in the production of media content

5. What does "more access to high culture" mean?

  • everyone now has access to huge amounts of information and high culture which were formally limited to educational elites
  • new media opened up new channels for communication and interaction, enhancing/supplementing existing face to face interactions, achieved in following ways: alternative identities, people stay in touch via email when away, social networking lost conn
  • now hundreds of digital, cable and satellite TV channels, websites and online newspapers for people to choose from

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