Mass Media: The New Media

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1. What does "media imperialism" mean?

  • new media particularly satellite TV has led to the westernisation of other cultures
  • global nature of new media makes it harder for national bodies like Ofcom to regulate content - lead to bias, ***********, violence and racism going unchecked
  • poorer quality media content with dumbing down to attract large audiences, celebrity culture replaces serious programming, endless repeats
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2. Who came up with these 5 concepts: Digitality, Interactivity, Hypertextuality, Dispersal and Virtuality?

  • Lister
  • Optimists
  • Pessimists

3. What does "the undermining of human relationships and communications" mean?

  • will be an increase in social isolation with people losing the ability to communicate in the real world as they become wrapped up in solitary electronic media
  • global nature of new media makes it harder for national bodies like Ofcom to regulate content - lead to bias, ***********, violence and racism going unchecked
  • poorer quality media content with dumbing down to attract large audiences, celebrity culture replaces serious programming, endless repeats

4. Who believes that the new media widens consumer choice, creates more participation, more democracy, more access to high culture, world becomes a global village and social life and interaction are enhanced?

  • Lister
  • Optimists
  • Pessimists

5. What does "the lack of regulation" mean?

  • global nature of new media makes it harder for national bodies like Ofcom to regulate content - lead to bias, ***********, violence and racism going unchecked
  • will be an increase in social isolation with people losing the ability to communicate in the real world as they become wrapped up in solitary electronic media
  • not everyone has access to new media - digital divide between those who can and can't afford the infrastructure to support access to pay to view satellite channels, computers and internet

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