Mass Media: Representations of age

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What is meant by the stereotype of childhood "as victims of horrendous crimes"?
some critics of the media suggested that while children who are victims of crime get more media attention than adults/children from EM backgrounds
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What is meant by the stereotype of childhood "as cute"?
common stereotype found in TV commercials for baby products/toilet rolls etc
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What is meant by the stereotype of childhood "as little devils"?
common stereotype especially found in drama or comedy
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What is meant by the stereotype of childhood "as brilliant"?
perhaps as child prodigies or as heroes for saving the life of an adult
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What is meant by the stereotype of childhood "as brave little angels"?
suffering from a long term or terminal illness or disability
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What is meant by the stereotype of childhood "as accessories"?
stories about celebrities may focus on how their children humanise them
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What is meant by the stereotype of childhood "as modern"?
media may focus on how children "these days" know so much more at their age than previous generations of children
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Who believed that children are also represented in TV commercials in ways that socialise them to become more active consumers?
Chandler
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What did Chandler suggest about pester power?
creating great anxiety for poor parents who will often go into debt to provide for their children's needs
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How are children being encouraged to pester parents?
TV advertising and film merchandising
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Which group did Cohen believe were powerless and an easily identifiable group to blame for societies problems?
Young people
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What did Cohen believe scape goating leads young people to be labelled as?
trouble makers
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What is meant by the stereotype of the elderly "grumpy"?
elderly women as busy bodies and males as curmudgeons who spend their time talking about the past, moaning about the behaviour of young people and complaining about the modern world
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What is meant by the stereotype of the elderly "mentally challenged"?
elderly who are forgetful/be fuddled to those who are feeble minded or severely confused. growing old involves the loss/at least the decline of peoples mental functions
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What is meant by the stereotype of the elderly "enjoying a second childhood"?
sometimes films/TV show the more affluent elderly attempting to relive their adolescence and engaging in activities that they have always longed to do before they die
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What is meant by the stereotype of the elderly "infantile"?
media portray them as children who need to be treated as such/as helpless and dependent on other younger members of the family/society
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What is meant by the stereotype of the elderly "as a burden"?
portrayed as an economic burden on society in terms of costs to the younger generation of pensions/healthcare/as a physical and social burden on younger members of their families who have to worry about and care for them
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What percentage of the elderly were represented in advertising according to Lee?
15%
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According to Lee, what percentage of the adverts representing the elderly represented them as being 'golden agers'?
90%
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Who found that advertising agencies were wary of using models that they considered might alienate younger audiences?
Smigin and Carrington
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Other cards in this set

Card 2

Front

What is meant by the stereotype of childhood "as cute"?

Back

common stereotype found in TV commercials for baby products/toilet rolls etc

Card 3

Front

What is meant by the stereotype of childhood "as little devils"?

Back

Preview of the front of card 3

Card 4

Front

What is meant by the stereotype of childhood "as brilliant"?

Back

Preview of the front of card 4

Card 5

Front

What is meant by the stereotype of childhood "as brave little angels"?

Back

Preview of the front of card 5
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