6. Which group did Cohen say had been the focus of moral panics?
teenagers
young afro caribbean males
muslims
7. How are children being encouraged to pester parents?
magazines
TV advertising and film merchandising
peer groups
8. What is meant by the stereotype of childhood "as cute"?
common stereotype found in TV commercials for baby products/toilet rolls etc
(using for definition purposes)
9. What is meant by the stereotype of the elderly "grumpy"?
elderly women as busy bodies and males as curmudgeons who spend their time talking about the past, moaning about the behaviour of young people and complaining about the modern world
(using for definition purposes)
10. What did Cohen believe scape goating leads young people to be labelled as?
dangerous
trouble makers
mischevious
11. What percentage of the elderly were represented in advertising according to Lee?
12%
15%
42%
20%
12. Who found that advertising agencies were wary of using models that they considered might alienate younger audiences?
Cohen
Smigin and Carrington
Lee
13. What is meant by the stereotype of childhood "as victims of horrendous crimes"?
some critics of the media suggested that while children who are victims of crime get more media attention than adults/children from EM backgrounds
(using for definition purposes)
14. What is meant by the stereotype of the elderly "as a burden"?
portrayed as an economic burden on society in terms of costs to the younger generation of pensions/healthcare/as a physical and social burden on younger members of their families who have to worry about and care for them
(using for definition purposes)
15. What is meant by the stereotype of childhood "as little devils"?
common stereotype especially found in drama or comedy
(using for definition purposes)
16. What is meant by the stereotype of childhood "as accessories"?
stories about celebrities may focus on how their children humanise them
(using for definition purposes)
17. What is meant by the stereotype of the elderly "enjoying a second childhood"?
sometimes films/TV show the more affluent elderly attempting to relive their adolescence and engaging in activities that they have always longed to do before they die
(using for definition purposes)
18. What is meant by the stereotype of the elderly "infantile"?
media portray them as children who need to be treated as such/as helpless and dependent on other younger members of the family/society
(using for definition purposes)
19. Who believed that children are also represented in TV commercials in ways that socialise them to become more active consumers?
Chandler
Lee
Cohen
20. What is meant by the stereotype of childhood "as modern"?
media may focus on how children "these days" know so much more at their age than previous generations of children
