Mass Media: Representations of age

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1. What is meant by the stereotype of the elderly "mentally challenged"?

  • elderly who are forgetful/be fuddled to those who are feeble minded or severely confused. growing old involves the loss/at least the decline of peoples mental functions
  • (using for definition purposes)
1 of 20

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2. What did Chandler suggest about pester power?

  • creating great anxiety for poor parents who will often go into debt to provide for their children's needs
  • causing children to become more spoilt
  • children are starting to become less grateful for their belongings

3. Which two factors may influence the likelihood of seeing more adverts for the elderly?

  • better medical care and the grey pound
  • ageing population and grey pound
  • ageing population and better medical care

4. Who believed that children are also represented in TV commercials in ways that socialise them to become more active consumers?

  • Cohen
  • Chandler
  • Lee

5. What percentage of the elderly were represented in advertising according to Lee?

  • 42%
  • 15%
  • 20%
  • 12%


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