Mass Media: Representations of age

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1. Which two factors may influence the likelihood of seeing more adverts for the elderly?

  • better medical care and the grey pound
  • ageing population and grey pound
  • ageing population and better medical care
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2. What is meant by the stereotype of the elderly "as a burden"?

  • portrayed as an economic burden on society in terms of costs to the younger generation of pensions/healthcare/as a physical and social burden on younger members of their families who have to worry about and care for them
  • (using for definition purposes)

3. According to Lee, what percentage of the adverts representing the elderly represented them as being 'golden agers'?

  • 23%
  • 90%
  • 65%
  • 72%

4. What percentage of the elderly were represented in advertising according to Lee?

  • 42%
  • 12%
  • 15%
  • 20%

5. What is meant by the stereotype of childhood "as brilliant"?

  • perhaps as child prodigies or as heroes for saving the life of an adult
  • (using for definition purposes)


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