Mass Media: Postmodernism and Pop Culture

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1. Who believed that as a result of the rapid expansion in media technologies the popular culture they generate now shape our identities and lifestyles much more than traditional influences like the family?

  • Strinati
  • Jean Baudrillard
  • Garrod
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2. Who believed that the media now inform us that the consumption of images, logos and brands for their own sake should be a central aspect of our identities - fashion, style and image more important than substance?

  • Garrod
  • Strinati
  • Baudrillard

3. What is the term for the way media images now dominate and distort the way we see the world?

  • Hyperreality
  • Simulacra

4. Who stated that we buy the designer label rather than the goods themselves with the result that people are no longer judged on the basis of ability, skill or personality but on how "cool" they look or behave?

  • Strinati
  • Garrod
  • Baudrillard

5. Who came up with the terms hyperreality and simulacra?

  • Strinati
  • Jean Baudrillard
  • Garrod
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