Mass Media: Ownership and Control - Marxist

HideShow resource information

1. which approach believes the mass media spreads a dominant ideology/legitimises power of ruling class - not carried out by direct control of owners and direct manipulation of journalists, media content and audience?

  • hegemonic
  • manipulative and instrumentalist
1 of 6

Other questions in this quiz

2. What does this approach believe? (all correct)

  • common sense assumptions are shaped by journalists - audience exposed to limited range as options mostly within framework of the dominant ideology
  • media managers and journalists inevitably influenced by desire not to upset owners and to protect careers - need to attract audiences and adveritisers - artificial content of ideology may attract audiences
  • owners of media rarely have direct control over content of media - day to day control of media content left to then hands of managers and journalists
  • journalists generally support the ideology share similar view of world to that of dominant class - most journalists white, middle class and male and are socialised into profession values - support dominant ideology

3. Who stated that the media plays an important role in spreading the dominant ideology - media control access to knowledge which people have about what is happening in society and to encourage them to accept the unequal society in which they live?

  • Miliband
  • Marx
  • Althusser

4. Which approach recognises power of owners but suggests they rarely interfere with content - emphasises idea of hegemony - spread of dominant ideology, social classes persuaded to accept values and beliefs in ideology as reasonable - common sense?

  • hegemonic
  • manipulative and instrumentalist

5. Who stated that the media creates a climate of conformity among the mass of the population which justifies the rule of the rich and powerful and leads to a state of false class consciousness - ideas that challenge/threaten ideology ignored?

  • Miliband
  • Marx
  • Althusser

Comments

No comments have yet been made

Similar Sociology resources:

See all Sociology resources »See all Mass Media resources »