Mass Media: Ownership and Control - Marxist
- Created by: bethjohnson1
- Created on: 15-06-16 15:27
Other questions in this quiz
2. which approach believes the mass media spreads a dominant ideology/legitimises power of ruling class - not carried out by direct control of owners and direct manipulation of journalists, media content and audience?
- hegemonic
- manipulative and instrumentalist
3. Which approach recognises power of owners but suggests they rarely interfere with content - emphasises idea of hegemony - spread of dominant ideology, social classes persuaded to accept values and beliefs in ideology as reasonable - common sense?
- hegemonic
- manipulative and instrumentalist
4. Manipulative and Instrumentalist approach (all correct)
- audience assumed to be passive - mass of unthinking and uncritical robots - this audience exposed to limited range of options and manipulated through biased reports - dumbed down content diverts focus from serious issues
- journalists depend for job on supporting interests of owners, reports of journalists biased - ideas/groups that threaten status quo attacked, ridiculed/ignored
- owners use the media to spread ideas which justify he power of the dominant class
- owners of the media have direct control over the content of media and they can and do interfere in media content
- media managers have little choice other than to run the media within the boundaries set down by owners
5. What does this approach believe? (all correct)
- journalists generally support the ideology share similar view of world to that of dominant class - most journalists white, middle class and male and are socialised into profession values - support dominant ideology
- common sense assumptions are shaped by journalists - audience exposed to limited range as options mostly within framework of the dominant ideology
- owners of media rarely have direct control over content of media - day to day control of media content left to then hands of managers and journalists
- media managers and journalists inevitably influenced by desire not to upset owners and to protect careers - need to attract audiences and adveritisers - artificial content of ideology may attract audiences
Comments
No comments have yet been made